eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Day 1: Omni-channel & Online Growth Strategies
Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search
Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs
Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.
Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies
Pre-Conference Summit: Getting To Global Leadership Summit -
Day 1: Omni-channel & Online Growth Strategies
Day 2: The Digital Revolution - Your Next Steps
Day 3 - Thursday, March 2nd
07:25 - 08:00 Networking Breakfast & Registration
08:00 - 08:10 Opening Remarks & Icebreaker
08:10 - 08:25 Chairperson's Remarks
08:25 - 08:45 Keynote Fire Side Chat With Walmart
Walmart eCommerce has been leading the charge with omni-channel, and we’re excited to have Matt Baer, a start-up veteran and current Vice President & GM of Home across Walmart.com, Hayneedle, and Jet. Prior to Walmart he was Founder & Chief Operating Officer of Bezar.com, General Manager of Home & Kitchen at Quirky and Executive Vice President and General Manager at Fab.com. Join us for this exciting kick off fireside chat!
08:45 - 09:05 Keynote: Demystifying Technology For Commerce Leaders
Mobile is changing how Commerce businesses approach their customers, and it’s never been more important to understand how technology impacts the customer experience, conversions, and revenue. In an effort to deliver a superior user experience, companies are increasingly relying on third parties to provide everything from stylistic elements to social integrations, which can slow down sites and sabotage the very user experience they’re trying to improve. Akamai’s Colin Bendell, Director CTO Office, will discuss how Commerce companies can recognize and address the challenges inherent in embracing the latest mobile technologies and optimizations such as:
• HTTP/2, IPv6, and core technologies
• Images and Video for mobile experiences
• Cellular optimizations
09:05 - 09:30 Keynote: Barnes & Noble: A Digital Transformation
Barnes & Noble is reinventing its ecommerce experience, NOOK® experience and mobile engagement. In this session, Chief Digital Officer Fred Argir will provide details on the enhanced digital customer experience, offer a dialogue on our new mobile experiences and share how their complement of NOOK Books® is supporting our overall digital offering to people who love to read.
09:30 - 10:00 C-LEVEL KEYNOTE PANEL DISCUSSION: Organizational and Cultural Transformation To Execute Omni-Channel Experiences
This kick-off keynote panel delves into all things omni-channel. Learn how to transform your culture to execute successful omni-channel initiatives, what works, what doesn’t, and what’s coming down the pipeline for leading omni-channel retailers.
•Looking at how to structure your organization to have omni-channel capabilities (reporting structures and cultural transformation)
•Examining how collaborative the culture is within your organization to execute omni-channel effectively
•Making necessary adjustments as your omni-channel strategy evolves
•Developing an overall picture of your customer as the foundation for your strategy
•Looking at how to structure your organization to have omni-channel capabilities (reporting structures and cultural transformation)
•Examining how collaborative the culture is within your organization to execute omni-channel effectively
•Making necessary adjustments as your omni-channel strategy evolves
•Developing an overall picture of your customer as the foundation for your strategy
10:00 - 10:50 Get Your Buzz On Morning Break In The Exhibit Hall
It’s the first break of eTail West—meet the executives who you’ll be networking with over the next 3 days. And don’t forget to “Cheers!” to the start of the event with either a mimosa or Bloody Mary!
10:50 - 11:15 Keynote: Mobile Commerce And Millennials - The Next Step In The Evolution Of The Wholesale Shopping
Technology has forever changed the way we live our lives, whether it's how we choose to receive our news online, make our doctor's appointments, even how we book travel. No one embraces these changes quite like Millennials. The next generation of shoppers are increasingly moving away from the brick and mortar store model, in favor of the convenience of shopping from their handheld device. In a recent nationwide survey, over 90 percent of Millennials report making purchases on their smartphone each month, and advancements in technology have even changed how we shop in bulk for everyday essentials. Boxed Wholesale was created specifically for consumers for the following reasons:
•Save time - Today's shopper don't want to commit to spending half their day traveling to a brick and mortar wholesale shopping club, waiting on long lines to check out, then traveling back home, only to spend more time unloading the items.
•Save money - Boxed offers large-sized items and quantities, with wholesale pricing (without charging a shopping club annual membership fee) for those who understand the savings come when you buy in bulk.
•Convenience - With Boxed, you can order anytime ,from anywhere, right on your smart phone or computer....and orders are shipped to your doorstep. Boxed does all the heavy lifting....and packages come in 2 days or less.
11:15 - 11:40 Keynote Presentation
Learn about the latest digital and retail trends from Criteo
General Session
11:40 - 12:10 C-LEVEL KEYNOTE PANEL DISCUSSION: The Next Generation of RetailThe retail industry is marked by frequent changes in the digital landscape. There are multiple opportunities ahead in terms of customer engagement and acquisition, but retailers have to understand what technology, tools and channels will bring them an ROI. Our panelists help you shape the landscape of retail’s future and figure out what opportunities you should take advantage of right now.
• How are you defining the future of retail experiences?
• What is it that is driving your business?
• How have you been able to build a successful retail business?
• What technologies will be shaping the next generation of retail?
• What have been the key differentiators for you?
Invitation-Only Event
11:40 - 12:10 C-Level Invitation-Only Boardroom
Want to meet other C-suite retail executives at the conference? This session can’t be missed. You’ll mingle in small group discussions in a private room focusing on your most pressing, mission critical topics. And this is for C-Level retail executives only. Mimosas will be served! For more information about how to participate please contact lori.hawthorne@wbresearch.com
General Session
12:10 - 12:30 GUEST SPEAKER KEYNOTE: The Shift To OnDemandThe customer expectation has changed, they want things shipped to them now.
Technologies are emerging more rapidly than ever and they’re changing customer relationships with your brand. Customers want things fast through their mobile devices and are shifting their buying patterns to those that can make things happen now.
Rather than remain reactive, leading companies are proactively examining how these new technologies affect their business model and how they must shift to survive. Identifying technology trends that impact your industry, Owyang provides clear examples of the business models you’ll need to consider as you lead your company into the future.
This game-changing presentation includes:
•A research based overview of the key on-demand technologies, what causes them and how fast they are growing.
•An overview of real world case examples of brands that have shifted their business models to on-demand with real world business results.
•Specific recommendations on how your company can take advantage of on-demand services now.
Invitation-Only Event
12:10 - 12:30 C-Level Invitation-Only Boardroom
Want to meet other C-suite retail executives at the conference? This session can’t be missed. You’ll mingle in small group discussions in a private room focusing on your most pressing, mission critical topics. And this is for C-Level retail executives only. Mimosas will be served! For more information about how to participate please contact lori.hawthorne@wbresearch.com.
Group 12
Lunch & Networking For All Attendees
12:30 - 13:30 Meet & Greet Lunch & Networking For All AttendeesMeet & Greet Lunch & Networking For All Attendees
Invitation-Only Private Lunch
12:30 - 13:30 PRIVATE LUNCH Hosted By MediamathThis private lunch is for retail executives only, and is also by invitation-only.
Invitation-Only Private Lunch
12:30 - 13:30 PRIVATE LUNCH Hosted By MobifyThis private lunch is for retail executives only, and is also by invitation-only.
Invitation-Only Private Lunch
12:30 - 13:30 PRIVATE LUNCH Hosted By TrueffectThis private lunch is for retail executives only, and is also by invitation-only.
Invitation-Only Private Lunch
12:30 - 13:30 PRIVATE LUNCH Hosted By Elite SEM & GoogleThis private lunch is for retail executives only, and is also by invitation-only.
Invitation-Only Private Lunch
12:30 - 13:30 PRIVATE LUNCH Hosted By Movable InkThis private lunch is for retail executives only, and is also by invitation-only.
Group 13
Track A: Conversion Optimization & How To Beat Amazon
13:30 - 13:35 Chairperson’s Opening Remarks
Track B: Omni-Channel Everything (From Operations to Fulfillment)
13:30 - 13:35 Chairperson’s Opening Remarks
Track C: Retention, Loyalty & Engagement
13:30 - 13:35 Chairperson’s Opening Remarks
Track D: Customer Acquisition Strategies & Marketplaces
13:30 - 13:35 Chairperson’s Opening Remarks
Track E: Global Fundamentals of eCommerce & B2B
13:30 - 13:35 Chairperson’s Opening Remarks
Track F: Omni-Channel Marketing
13:30 - 13:35 Chairperson’s Opening Remarks
Group 14
Track A: Conversion Optimization & How To Beat Amazon
13:35 - 14:05 Retail: State of the UnionWhile real disruption has come to many areas of retail, digital fashion brands and brick and mortar stores have not. In 2015, retail purchases climbed just 2.1 percent – wrapping the weakest year since 2009. Further, there is a massive disconnect between traditional brick and mortar and the next generation of shoppers – Millennials.
So, in the current economic climate – how do brands win? Traditionally, brands won through superior product offering, shipping or price. But, to win as a retail brand today, you need to become an experience-first brand that is tailored to how millenials shop. Brands like Uber, Casper and JackThreads have combined their offering with a digital experience. We’ll take deep dive into their stories and uncover how they are exceeding customer expectations today.
Track B: Omni-Channel Everything (From Operations to Fulfillment)
13:35 - 14:05 Case Study Revolution: The Relevance Of Supply Chain In A Customer / Merchandising Focused OrganizationWillis handles all aspects of global logistics and the intersection with fulfillment in Neiman Marcus’ omnichannel supply chain. In this eye opening session, he explains why supply chain must be an integral consideration of your customer’s experience in an omnichannel environment, even if your organization is merchant centric.
Track C: Retention, Loyalty & Engagement
13:35 - 14:05 Using Data For Dynamic Personalization And Recommendations To Drive PurchasesWe know data unlocks so much potential to understand the customer, but you should use information to “nudge” the customer a little more. Jason presents how a small suggestion can pay off big for your bottom line by:
•Tracking buyers’ search and purchase patterns
•Leveraging search and product purchases to display recommended products
•Moving the customer along the path to purchase by pushing personalized content
Track D: Customer Acquisition Strategies & Marketplaces
13:35 - 14:05 Case Study Revolution: Drive Revenue By Fueling The eCommerce FlywheelTo infinitely increase customer demand, Mondolez hit upon the idea of an eCommerce flywheel, that seamlessly links price, selection, trust in your brand, content, service, availability and convenience. Here Neil delves into each area, explaining Mondolez’s best practices in each and teaching you how to make the whole greater than the sum of the parts. With the flywheel as a backdrop, you’ll leave the room with key takeaways on how to:
•Improve engagement with copy and content
•Get online product assortment and stocking right every time
•be discoverable first time
Track E: Global Fundamentals of eCommerce & B2B
13:35 - 14:05 Setting Up A Framework For Thinking About Centralized, Regionalized, Localized Global ExpansionSarah recently led the global ecommerce rollout for Bare Escentuals and has a strong framework for thinking about centralized, regionalized, localized structure. She’ll outline the line items you need to place in each, and present a detailed plan for going global with your brand.
Track F: Omni-Channel Marketing
13:35 - 14:05 Case Study Revolution: Combining Data Sources From Online And Instore To Generate Insights
Kinjal will talk about how he staffed teams in JCP Home office (Plano, TX) and India (JCP Tech Center, Bangalore) with diverse skillsets to meet the needs of his stakeholders across JCPenney. He will also talk about his 3 areas of focus (tools, people, and processes) to ignite and establish data-oriented decision making culture throughout the omnichannel organization. He will then discuss how his team leverages data from inventory management, supply chain and digital analytics to inform decisions for both digital marketers and store operations. Lastly he will discuss the use cases of expanding assortment based on competitive data, booking every possible sale by expanding fulfillment options, while minimizing the cost of shipping and getting the products in the hands of the customer quickly.
Exhibit Hall Retailer Meet-Ups
13:35 - 14:05 How To Move From Batch-And-Blast To One-To-One Email MarketingJoin us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else
Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!
Group 15
Track A: Conversion Optimization & How To Beat Amazon
14:05 - 14:30 Personalized Product Discovery: A New Era in Online Merchandising
eBags launched a strategic business initiative to make the entire shopping experience more personalized. Working closely with Certona, a global leader in personalization solutions, eBags was able to identify optimization opportunities that focused on improving individualized product discovery and findability. The success of the new personalization program contributed to a record breaking 2016 holiday season. Join this session to hear how eBags was able to achieve a 1:1 personalized shopping experience, increasing engagement and customer lifetime value.
Track B: Omni-Channel Everything (From Operations to Fulfillment)
14:05 - 14:30 Making Omnichannel A Reality
Using People Based Marketing to drive omni-channel performance. In this session, learn how major retailers tie together touchpoints and seamlessly link in-store CRM data to digital, allowing them to target prospects and deepen relationships with existing customers. Through a focus on technology, enablement and data driven decision-making see how other retailers are able to take make omnichannel a reality.
Track C: Retention, Loyalty & Engagement
14:05 - 14:30 Creating Customer Loyalty by Reinventing Lifecycle Best Practices
Consumer behavior is changing, and with these changes come a new set of expectations for retailers. To drive loyalty, providing consumers with relevant communications is now more critical than ever. Traditionally, lifecycle messages like a welcome and cart abandonment series were the primary engagement tactic. But if consumer behavior is changing, shouldn’t your strategy behind these messages also be changing? Join Senior Commerce Marketing Analyst Greg Zakowicz, where he will discuss:
• Insights into today’s consumers and why customization is key.
• Cart abandonment strategies that deliver relevance and converts.
• Welcome series tactics that create relevance from the get-go.
• Insights into today’s consumers and why customization is key.
• Cart abandonment strategies that deliver relevance and converts.
• Welcome series tactics that create relevance from the get-go.
Track D: Customer Acquisition Strategies & Marketplaces
14:05 - 14:30 Implementing Sophisticated Cross-Channel Retention Strategies Without Burning IT Resources
Track E: Global Fundamentals of eCommerce & B2B
14:05 - 14:30 1010data and Vega present: Winning in eCommerce: A Playbook to eCategory Management
How can consumer goods companies compete in ecommerce against smaller, nimbler disruptors that are quickly gaining market share? Explore successful e-category management with experts from Vega (White Wave Foods/Danone) and 1010data as they cover how it differs from traditional category management. Deep dive into the keys to success, the 4 P’s for omnichannel and how to accurately measure performance. Plus, get a snapshot of the state of the industry with a preview of the 1010data 2016 CPG report for online share, sales and conversions before it's published.
Track F: Omni-Channel Marketing
14:05 - 14:30 Create Repeat Buyers From First-Time Shoppers
Window shoppers don’t just plague brick-and-mortar retailers. Ecommerce sites lose money every day to shoppers who click ads but are ‘just looking.’ Luckily, you don’t have to settle for losing revenue to one-time shoppers and blue-moon buyers. In this session, you’ll learn from the joint experiences of Jason Ovshak, Executive of Ecommerce & Digital Marketing at Brighton Collectibles, and digital marketing veteran Denis Coombes of ROI Revolution. Jason and Denis will share the story of Brighton’s quest to improve customer loyalty and conversion – and teach you the strategies you need to start your own journey. Topics covered will include audience engagement, unique ways to segment your best customers, and how to use your existing audience to drive even more traffic.
Exhibit Hall Retailer Meet-Ups
14:05 - 14:30 How To Move From Batch-And-Blast To One-To-One Email MarketingJoin us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.
Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!
Group 16
Track A: Conversion Optimization & How To Beat Amazon
14:30 - 14:35 PANEL DISCUSSION: Here's What eCommerce Will Look Like In The FuturePlace your bets on these predictions! The leaders on this panel take their years of experience and share what they think it takes for a company to grow in today’s market. Join them to look into their crystal balls as they discuss:
•What it will look like when you start an eCommerce company in 2017?
•What tools do you use to do that? To enable growth in today’s market?
•How is growth redefined now?
Track B: Omni-Channel Everything (From Operations to Fulfillment)
14:30 - 14:35 PANEL DISCUSSION: Surprising And Delighting Your Customers With DeliveryWith omni-channel being as popular as ever, the experience does not end when the customer adds their credit card information to order. With customer expectation as high as ever, your brand must deliver on a premier end-to-end user experience. This panel of experts discusses how you can influence your customer to buy again just by opening their parcel. Join them as they share tips on:
•Thinking about the experience: considering where and when customers are opening their package
•Defeating post-purchase dissonance: delivering on the shipping experience with communications
•Inserting a “surprise and delight” item—including in-package collateral, giving them incentive to buy online and ship
•Post-receiving experience: nudging buyers with marketing collateral to share their experience via social media
Track C: Retention, Loyalty & Engagement
14:30 - 14:35 PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your BrandCustomer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. The leaders on this panel present tactics as to how to harness data to keep up to date with your buyer:
•How and why today’s connected customers are seeking deeper relationships with retailers
•Connecting with your customers: assessing data to understand what editorialized content engaged them
•It’s the little things: recognizing loyalty through UGC
Track D: Customer Acquisition Strategies & Marketplaces
14:30 - 14:35 PANEL DISCUSSION: Marketplaces: What You Need To Know About Your Friend (Or Foe)Many online merchants are now selling their products on marketplaces to expand their reach. Our panelists share experiences of running major marketplace initiatives, offering tips on to increase sales, acquire more customers and gain access to international markets through marketplaces:
•Integrating ERP systems into marketplaces—how to examine a phased approach for each
•Competing within marketplaces: enhancing your product rank
•Effectively advertising on marketplaces to drive traffic to your site
•Figuring out what effects marketplaces are having on eCommerce, positively and negatively
Ian Macdonald
Director, eCommerceSilver Star Brands
Track E: Global Fundamentals of eCommerce & B2B
14:30 - 14:35 B2B PANEL DISCUSSION: Putting The “CX” In B2BB2B is more than just business to business—it needs to be customer centric for your sales reps to be succeed. As eCommerce continues to penetrate the B2B community, these executives have pledged to keep top service interactions at the heart of their deals by:
•Defining your business’ cornerstones for top customer experience to transcend the entire business lifecycle:
oPre-sales engagement
oSales process and fostering the relationship
oPost-sale interactions
•Reviewing your business’ process with decision makers: are your clients’ key stakeholders business goals aligned?
•What do you need to do to ensure RFPs are seamless, clear for continuous sales
•Driving customer loyalty and support post-sale by providing incentives for sales reps to continually build top business relationships
Track F: Omni-Channel Marketing
14:30 - 14:35 OMNI PANEL DISCUSSION: Digitizing The Store: Bringing The Online Experience Alive In Brick And MortarThe line between instore and online continues to blur, so how can retailers create consistency across both worlds? Our panelists teach you how to prioritize instore innovations and gain a deeper understanding of your consumer. We’ll show you how to merge the two to increase your bottom line:
•Use mobile to drive people instore and modify content as needed in the store
•Use mobile and digital as a long-term, trusted instore companion through geolocation, pricing information, and coupons delivered at precisely the right time
•Transition instore systems and kiosks to capitalize on digital payments
•Track performance of your instore offers
Exhibit Hall Retailer Meet-Ups
14:30 - 14:35 How To Move From Batch-And-Blast To One-To-One Email MarketingJoin us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.
Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!
Invitation-Only Event
14:35 - 15:00 Invite-Only Wine Tasting With A Sommelier Hosted By Zeta Interactive
Kick start your exploration of California’s best wines during our special wine tasting! Fine tune your taste buds as you try delicious wine and cheese pairings. This is an invitation-only activity.
Invitation-Only Event
14:35 - 15:00 Invite-Only Mixology Master Class Hosted By Visa
Shake it off! And by that we mean your stress from your successful holiday season. Take the martini shaker, and mix it up with your new friends. And you’ll learn how to make a tasty concoction (or two)! This is an invitation-only activity.
Invitation-Only Event
14:35 - 15:00 Invite-Only Tequila Tasting Hosted by Bazaarvoice
Know anything about agave? Join our brand new tequila tasting the afternoon of February 28th and get your tequila on! By invite only.
15:00 - 16:00 Afternoon Refuel Break & Games In The Exhibit Hall
Join us in the exhibit hall to have a bite and a brew, and refuel for the rest of the awesome afternoon sessions!
Group 19
Track A: Conversion Optimization & How To Beat Amazon
16:00 - 16:25 Digital Merchandising At T-Mobile: Driving Engagement/Conversion At The Un-CarrierIt’s difficult for large companies to shift quickly. Nobody does it well, and customers don’t care about your legacy platforms and IT roadmaps. Offering the most personalized, most relevant digital content is critical to success in capturing the ever shrinking attention spans of today’s consumer. We will explore how T-Mobile connects its digital experience to an enterprise campaign solution and how this enables personalized, data-driven merchandising experiences.
· Understanding the lift driven by personalization in digital merchandising
· Incorporating the human element in digital interactions (and how to enable it)
· Connecting a digital marketing stack to a legacy enterprise CRM – and how to get around it
Track B: Omni-Channel Everything (From Operations to Fulfillment)
16:00 - 16:25 The 3 Pillars Of Omnichannel StrategyLolli and Pops is a purveyor of sweets with stores across the country and a recently launched e-commerce gifting service online. As Head of eCommerce, Alex Chang shares insights into the pillars of the company’s omnichannel strategy:
•It's about understanding the need states
•Find your ways to delight
•Make it a win-win with stores
Track C: Retention, Loyalty & Engagement
16:00 - 16:25 Growing Your Digital Brand With Little Money
Track D: Customer Acquisition Strategies & Marketplaces
16:00 - 16:25 Connecting Your Apps And Trading Partners: The Key To A Best-In-Class eCommerce StrategyIn today’s Ecommerce world the need for integration and automation is everywhere. From 3rd-party applications, marketplace and marketing partners to customers and suppliers in your value chain; the benefit of linking them all together in a seamless web of commerce and understanding has never been more evident. In this presentation, Ron will discuss the opportunities, strategies and options for integrating and automating data, transactions and processes with your applications and trading partners.
Track E: Global Fundamentals of eCommerce & B2B
16:00 - 16:25 Global Perspectives: Adapting Your User Experience For LatAmWhile many retailers are looking at emerging e-commerce markets such as China and India, one region that is often overlooked is Latin America. Perry Ellis Int’l recognized this huge opportunity and now holds a first mover advantage in the region’s e-commerce landscape. Discover how the apparel giant executed strategies for expanding into a foreign market, and learn how to identify if penetration into a foreign region, LATAM or not, makes sense for your company. After attending this session, you’ll leave with a better understanding around:
•Market evaluation techniques for any country: Tools to help you determine potential.
•Translation & localization resources: Overview of available technology stack.
•Localization vs localisation: Importance of getting local dialects right
•Competitive advantage comparison to China: The real cost of doing business on TMall
•Domain structuring: How domain strategy impacts SEO
•Payments & taxes: Beyond just credit cards, complexity around payment options and taxes
Track F: Omni-Channel Marketing
16:00 - 16:25 Influencer Marketing Demystified- Finding the Synergy between Creators and Brands for Successful Direct Response Campaigns
Exhibit Hall Retailer Meet-Ups
16:00 - 16:25 Retailer Meet-Up SessionsJoin us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.
Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!
Topic: Drive Revenue By Fueling The eCommerce Flywheel
Topic: Drive Revenue By Fueling The eCommerce Flywheel
Group 20
Track A: Conversion Optimization & How To Beat Amazon
16:25 - 16:40 Building an Amazon-Resistant Digital ExperienceWhile plenty has been said about how retailers are living in the age of Amazon, not nearly enough has been said about what an age of opportunity this really is.
Retailers not named Amazon need to be ready for the significant percentage of consumers who leave Amazon after an unsatisfying experience - and for the nearly half of consumers who don't start their searches on Amazon.
Learn how to build an Amazon-resistant digital experience based on:
•High-quality content that drives relationships, not just transactions
•Exclusive inventory that creates loyalty and drives conversion
•Product and subject matter experts who build confidence pre- and post-sale
•Automated relevance that achieves one-to-one personalization at scale
Track B: Omni-Channel Everything (From Operations to Fulfillment)
16:25 - 16:40 Cosabella goes All-In on Artificial Intelligence
Learn how Cosabella leverages incoming consumer data cross-department and cross-channel & how they have stopped “batch and blast” and moved towards personalization at scale.
Track C: Retention, Loyalty & Engagement
16:25 - 16:40 The Business to Human Revolution: Omnichannel Personalization for the Modern Shopper
Today's consumers are the most tech savvy to date. They don't just delight in seamless omnichannel commerce, they expect it. But enterprise-sized brands can sometimes forget that their shoppers are humans too, not just segments. Companies that succeed in marketing to the individual will thrive, those that don't are destined to fail.
But is it fair to bucket all of today's consumers into the same cohorts? Are there any common themes that emerge when marketing to individuals who know their way around an eCommerce site and app? What can brands do to keep up? Dynamic Yield will discuss the challenges and opportunities that eMarketers face, where the industry is headed, and best practices in person-based marketing.
But is it fair to bucket all of today's consumers into the same cohorts? Are there any common themes that emerge when marketing to individuals who know their way around an eCommerce site and app? What can brands do to keep up? Dynamic Yield will discuss the challenges and opportunities that eMarketers face, where the industry is headed, and best practices in person-based marketing.
Track D: Customer Acquisition Strategies & Marketplaces
16:25 - 16:40 How To Identify & Activate Your Most Valuable Customers
During this session, Tradesy's CMO will discuss:
• How Tradesy acquires customers at scale using its marketplace structure
• How Tradesy is investing in email and TV innovation to drive revenue
• Top personalization strategies to activate acquired customers
• How Tradesy acquires customers at scale using its marketplace structure
• How Tradesy is investing in email and TV innovation to drive revenue
• Top personalization strategies to activate acquired customers
Track E: Global Fundamentals of eCommerce & B2B
16:25 - 16:40 Why is Tech Leaving the Chief Merchant Behind?
If you look at the C-suite execs at the helm of retail organizations, each one has software solutions to help them do their specific jobs: the CFO has a dashboard for budgeting, forecasting, planning; the CMO has a marketing platform; HR has specific tools for hiring, performance reviews, etc.; the CIO has an application management solution; and so on. But, what about the Chief Merchant?
The Chief Merchant is arguably the most important person since they own the P&L. However, the Chief Merchant is still working off of spreadsheets to assess performance, manage the business and affect change. They do not have the same set of unified analytics, applications, workflow, and data management to orchestrate strategy across the company...until now.
Enter retail performance management. A new breed of technology tailored specifically for Chief Merchants to drive their merchandising and pricing strategies and drive profitable growth.
In this session, Guru Hariharan, CEO of Boomerang Commerce, will discuss the emergence and current state of retail performance management and best practices to implement to give Chief Merchants the data-driven tools and resources they need to survive in today’s hyper-competitive retail environment.
The Chief Merchant is arguably the most important person since they own the P&L. However, the Chief Merchant is still working off of spreadsheets to assess performance, manage the business and affect change. They do not have the same set of unified analytics, applications, workflow, and data management to orchestrate strategy across the company...until now.
Enter retail performance management. A new breed of technology tailored specifically for Chief Merchants to drive their merchandising and pricing strategies and drive profitable growth.
In this session, Guru Hariharan, CEO of Boomerang Commerce, will discuss the emergence and current state of retail performance management and best practices to implement to give Chief Merchants the data-driven tools and resources they need to survive in today’s hyper-competitive retail environment.
Track F: Omni-Channel Marketing
16:25 - 16:40 Executive Presentation: Iterable
Exhibit Hall Retailer Meet-Ups
16:25 - 16:40 Retailer Meet-Up SessionsJoin us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.
Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!
Group 21
Track A: Conversion Optimization & How To Beat Amazon
16:40 - 17:10 PANEL DISCUSSION REVOLUTION: Educating And Enticing The Consumer To Lead Them To PurchaseCustomers have extremely high expectations for an immersive digital experience; brands need to consistently challenge themselves to improve this. By replatforming and redesign your website, you can let the customer discover and be inspired and have a personal journey. This panel takes you through steps to thoroughly upgrade the user experience:
•Showcasing product details to driving to purchase
o Curated descriptions of style and craftsmanship
o Magnifying technology to zoom on product
o Augmented Reality and other cutting-edge technology
o Animation of products to make them pop and delight
•Moving marketing beyond the product: immersing the customer in your brand’s lifestyle
•Implementing online customer service on necessary touch points to interject a human experience
•Creating an algorithm for a frequent shopper that emulates a personal shopping experience
Track B: Omni-Channel Everything (From Operations to Fulfillment)
16:40 - 17:10 Case Study Revolution: Out Of Stock, But Not Out Of LuckYou spend all day optimising your website and marketing channels to make customers want to buy what you’re offering. So what happens when, for whatever reason, the product that you’ve convinced your visitors they can’t possibly live without isn’t available at the time they want to buy it? Nobody likes to be set up for a fall, and out of stock items are a minefield, with the potential to harm your online store’s search engine performance as well as its reputation. Stephanie navigates this minefield by:
• Connecting with the online buyer to locate an out-of-stock item
• Promising to notify the customer when it’s back in stock
• Pushing upsells or cross-sells other products that could meet buyers’ needs
• Offering a discount if needed to win the sale
Track C: Retention, Loyalty & Engagement
16:40 - 17:10 PANEL DISCUSSION REVOLUTION: Increasing Revenues Using Loyalty ProgramsLoyalty programs or discounting for loyal customers does not have to be seen as a gimmick if your service and products are stellar. Retailers need to embrace creative loyalty incentives to retain customers, keep them captive, effectively edge out the competition. The business heads on this panel present their tactics of:
•Creating and implementing an effective loyalty program
•Working through potential integration challenges
•Examining partnering with companies for your program
•Testing and measuring the effectiveness of your program and iterating as needed
Track D: Customer Acquisition Strategies & Marketplaces
16:40 - 17:10 PANEL DISCUSSION REVOLUTION: Slice, Dice, And Build: The New Foundation Of Innovative Digital Marketing ProgramsSo much data, so many ways to analyze it. In a test and learn environment, it’s imperative to gather the data and assess quickly and cleanly to truly know your customer. The leaders on this panel present how they turned numbers into creative stories by:
•Implementing innovative methods to use for predictive analytics and new prospects
•Filtering data to analyze which segments have greatest demand and profit potential
•Turning data into a story for your marketing needs
•Unlocking data’s potential to create a greater customer interactive experience and lead on path to purchase
Track E: Global Fundamentals of eCommerce & B2B
16:40 - 17:10 Case Study Revolution: Developing Consistency In Your Online Brand
Track F: Omni-Channel Marketing
16:40 - 17:10 PANEL DISCUSSION REVOLUTION: Here’s How To Create Your Omni-Channel Retail FutureFor all retailers, transitioning to an omnichannel strategy comes with great challenges. In particular, most of us rely on legacy ecommerce platforms, and have difficulty adapting to the speed of the consumer, because those systems weren’t built to do so. This panel casts its eye on the technology needed to truly deploy omnichannel, outlining selections, successes and failures so far:
•Evolving your cross-channel capabilities to become fully omni-channel
•Infusing technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support
•Putting deployable and flexible technology in place to enable cross-channel shopping
•Utilizing stores for product awareness, research and purchase
Exhibit Hall Retailer Meet-Ups
16:40 - 17:10 Retailer Meet-Up SessionsJoin us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.
Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!
Topic: Drive Revenue By Fueling The eCommerce Flywheel
Topic: Drive Revenue By Fueling The eCommerce Flywheel
Group 22
Track A: Conversion Optimization & How To Beat Amazon
17:10 - 17:40 PANEL DISCUSSION: Form Versus Function—Building An Effective And Exciting Online ExperienceAs customers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
•Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle
•Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
•Back to basics: providing a rich user experience with accurate search abilities to browse travel offerings and products
•Testing user experience before jumping on the latest technologies
Track B: Omni-Channel Everything (From Operations to Fulfillment)
17:10 - 17:40 PANEL DISCUSSION: The Roadmap To Omni: Checkpoints For A Targeted And Cutting-Edge ApproachYour customers see you as one brand, not different business units within a company, and they expect you to know what they value. Companies are aiming to have a single approach to the customer, but with business silos and different goals by unit, brands can fail at having a consistent approach though the customer journey. Experts on this panel discuss omni-channel checkpoints to drive higher conversions and yield by:
•Re-mapping your organization: de-siloing and re-assessing who is in charge of what
•Looking at your infrastructure to connect the channels—what you absolutely need for personalization to come together
•Budget buckets: what technology is less important than others (or outdated)
•Checks and balances: testing to ensure efficiency and accuracy of your approach
Track C: Retention, Loyalty & Engagement
17:10 - 17:40 PANEL DISCUSSION: It’s Personal: Contextual Offers And Marketing To Drive Business ValueYour customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver customer-centric marketing that has boosted their business:
•Going back to basics: pushing baseline offerings, building engagement, making it customer-centric
•Pulling the customer through seamless experiences and product information throughout the funnel
•Employing geo-notifications for contextual offers when the customer is near a store
•Simplifying operations to streamline processes and more efficiently drive profitability
Track D: Customer Acquisition Strategies & Marketplaces
17:10 - 17:40 PANEL DISCUSSION: Engaged At First Glance With Shopping PLAsYour biggest search goal is to turn online browsing into online buying. With the emerging success of shopping PLAs, you can reach the shoppers who matter most: those on the hunt for what you have to offer. Join these panelists as they present:
•Best practices to optimize feeds and descriptions written for search keywords
•Building tests and measurements tailored towards products and product categories
•Calculating a flexible budget as competitive product categories adjust
Ian Macdonald
Director, eCommerceSilver Star Brands
Track E: Global Fundamentals of eCommerce & B2B
17:10 - 17:40 PANEL DISCUSSION: Taking Flight: International Expansion Of Your eCommerce SiteConsumers in many markets can’t get the things they want domestically and this presents a significant opportunity for US retailers. However, all retailers face huge hurdles around international pricing, logistics and fulfillment. Our panelists will explain why there has never been a better time to start thinking about your international Ecommerce strategy and share lessons on how they overcame their own global barriers:
•Identifying cultural differences in different regions
•Localizing your eCommerce site with different languages as needed
•Creating a global CRM database
•Monitoring inventory in response to seasonality, culture and International shipping
Track F: Omni-Channel Marketing
17:10 - 17:40 PANEL DISCUSSION: Determining New Omni-KPIs To Hit Goals And Key DriversOnce your omni-channel roadmap is in place, you need to know which is the best way to measure your success. Forget just click rates and web views—you need to think about hard measurements and customer sentimentality together. The executives on this panel share what KPIs they are implementing to scale for success at their businesses:
•Awareness: web traffic generation and visit rate
•Engagement: length of visit and conversion rate on product recommendations
•Conversion: cross-channel conversion rate and basket size
•Loyalty: advocacy, revisit frequency, and lifetime value calculation
John Ghermezian
Chief Business OfficerMall of America
Exhibit Hall Retailer Meet-Ups
17:10 - 17:40 Retailer Meet-Up SessionsJoin us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.
Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!
Group 23
Track A: Conversion Optimization & How To Beat Amazon
17:40 - 17:59 Attain Profitability Through Smart Design And DevelopmentFunctionality is the key design for seamless experiences. By eliminating friction, you will have smoother sales for your customers. Join Alex as he walks you through top online operations for success:
• Site speed contributes to your conversion rates
• Understanding the anatomy behind a high converting eCommerce website
• Impact your growth, productivity and bottom line through outsourcing
• Protecting your investment & sustaining profitably
Track B: Omni-Channel Everything (From Operations to Fulfillment)
17:40 - 17:59 What Do You Do When Google Doesn’t Love You Anymore?
Jeff will walk through how you can improve your search programs, all leading to a happy ending.
Track C: Retention, Loyalty & Engagement
17:40 - 17:59 Why “One Size Fits All” is Not The Optimal FitPersonalization, even if limited, is essential. And often, it requires looking at the entire marketing process from the onset, even if your launch requires speed-to-market. This session will talk through two examples from two product launches, how Gojo curated marketing automation to help nurture long leads and much more! They’ll end with a deep look at ROO and ROI.
•A Tailored Fit: Understanding the precise Customer Journey in B2b and B2c markets
•Right-Sizing: Developing just the right product and content to fit that Customer Journey
•Buttoning Up: How to leverage brand love on owned sites and help your customers win, too
•Measuring Up: Choosing the right KPIs for Financial, Web and Marketing goals
Jeff Buysse
Vice President, Sales And Marketing Digital Demand ActivationGOJO Industries, Inc.
Track D: Customer Acquisition Strategies & Marketplaces
17:40 - 17:59 Making CRO Magic With Branding - How A Brand Update Leads To A Huge CR UpliftIn 2016, GlassesUSA decided to update and define their brand guidelines. The project goal was to unify the brand’s look, feel and tone of voice, and the result was an unexpected increase in KPIs. After working with 2 agencies they decided to execute the project with an in-house team. Here Anya explains the hurdles overcome along the way, and tells the story of how an agile process can empower a team to achieve the highest levels of creativity:
•Implementing a data oriented build-implement-iterate methodology in the brand definition process.
•The importance of experimentation- Making mistakes and getting over them quickly
Track E: Global Fundamentals of eCommerce & B2B
17:40 - 17:59 Fireside Chat: Buying Marketing Tech SmartlyThis panel will discuss some of the latest and greatest insights direct from your retail peers! There’s so much tech out there, how do you ever figure out what you need, and what will give you the ROI you’re looking for? Check out this session – it can’t be missed!
• Identify which tools to prioritize
• Justify costs for marketing tech
• Finding the right partner/vendor
Track F: Omni-Channel Marketing
17:40 - 17:59 Connecting The Digital World To The Physical EnvironmentWant to learn more about digitally influencing your in-store sales? Chris Kobus has tactics to give you. You’ll leave this session having the courage to change the customer journey based on a holistic market approach and maximize ROI.
• Provoke digital measurement thinking and action
• Challenge your customer journey development
• Build a stronger brand through Customer Centric marketing
Exhibit Hall Retailer Meet-Ups
17:40 - 17:59 Retailer Meet-Up SessionsJoin us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.
Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!
17:59 - 18:00 Conclusion of Main Day One
18:00 - 19:30 Commencement of The eTail Summer Nights Reception
We’re taking over the JW Marriott for the Summer Nights Festival. Four parties, one night. Find your flavor and get ready to dance in the Desert:
Fire and Ice Reception- Rockwood Grille: Kick back and relax with live music ‘round the fire pits with a drink in hand fresh from the ice luges.
Japanese Hibachi Party - Mikado: are you yin or yang? Enjoy the zen garden amongst the ruckus of the hibachi chefs and a Japanese drum band!
Mardi Gras Party - Costas (Hosted by Oracle Data Cloud): Let the good times roll with this Mardi Gras party! Drinks and eats served with Mardi Gras masks and beads as you dance in disguise to the DJ.
Luau/Tiki Party – Oasis Pool (Hosted by Clutch): Stick the pink umbrella in your drink and feel laid back around the pool. Take in the views the full moon with hula dancers and a Ukulele band that sets the island vibe.
Fire and Ice Reception- Rockwood Grille: Kick back and relax with live music ‘round the fire pits with a drink in hand fresh from the ice luges.
Japanese Hibachi Party - Mikado: are you yin or yang? Enjoy the zen garden amongst the ruckus of the hibachi chefs and a Japanese drum band!
Mardi Gras Party - Costas (Hosted by Oracle Data Cloud): Let the good times roll with this Mardi Gras party! Drinks and eats served with Mardi Gras masks and beads as you dance in disguise to the DJ.
Luau/Tiki Party – Oasis Pool (Hosted by Clutch): Stick the pink umbrella in your drink and feel laid back around the pool. Take in the views the full moon with hula dancers and a Ukulele band that sets the island vibe.
19:30 - 23:59 End of the eTail Summer Nights Reception
Fire and Ice Reception- Rockwood Grille
Japanese Hibachi Party – Mikado
Mardi Gras Party – Costas (Hosted By Oracle Data Cloud)
Luau/Tiki Party – Oasis Pool (Hosted By Clutch)
Japanese Hibachi Party – Mikado
Mardi Gras Party – Costas (Hosted By Oracle Data Cloud)
Luau/Tiki Party – Oasis Pool (Hosted By Clutch)