Jason Ovshak

Window shoppers don’t just plague brick-and-mortar retailers. Ecommerce sites lose money every day to shoppers who click ads but are ‘just looking.’ Luckily, you don’t have to settle for losing revenue to one-time shoppers and blue-moon buyers. In this session, you’ll learn from the joint experiences of Jason Ovshak, Executive of Ecommerce & Digital Marketing at Brighton Collectibles, and digital marketing veteran Denis Coombes of ROI Revolution. Jason and Denis will share the story of Brighton’s quest to improve customer loyalty and conversion – and teach you the strategies you need to start your own journey. Topics covered will include audience engagement, unique ways to segment your best customers, and how to use your existing audience to drive even more traffic.