Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies

07:50 AM - 08:20 AM Networking Breakfast & Registration



08:20 AM - 08:25 AM Welcome Remarks & Benchmarking Study

Welcome to eTail 2017!

08:25 AM - 08:40 AM Chairperson's Opening Remarks

Mario Ciabarra, CEO, Quantum Metric


img

Mario Ciabarra

CEO
Quantum Metric

08:40 AM - 09:15 AM Case Study Revolution: Using Mobile To Drive Associate Engagement, Corporate Awareness And Customer Experience

Chris Vitale, VP Digital Operations and eCommerce, Pep Boys Amanda Kendrick, Director of eCommerce, Pep Boys
We spend so much time focusing on the external customer’s mobile interaction. While this is crucial to the success of your mobile program, we believe that engaging associates through the same means results in a better customer experience for all. Promoting associate adoption of the mobile experience via mobile communication, training and feedback orients the associate to be able to handle customer questions, issues and provide assistance on the mobile experience overall. The associate adoption of your mobile program closes the loop on providing a best-in-class mobile experience to your customers. Benefits of attending the session include, training tips for your associates; explanation of achieving associate adoption; examples of great customer experiences, Q and A session. Properly trained associates will help to drive conversion upwards of 20%, increase customer lifetime value of 18%, lift customer retention and potentially increase AOV and attach.

img

Chris Vitale

VP Digital Operations and eCommerce
Pep Boys
img

Amanda Kendrick

Director of eCommerce
Pep Boys

09:15 AM - 09:30 AM Roundtable Host Introductions

Our roundtable hosts will introduce themselves, the themes of their tables, and what you can learn from them!
Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.

Table #1 - Proving Mobile ROI: How Jet.com Connects The Dots Across Channels And Devices
Moderator: Sunil Bhagwan, VP of Sales N. America - Appsflyer
Retail Moderator: Lauren Picasso, Director of Marketing - Jet.com

Table #2 -
Developing Proximity Marketing Programs that Drive Conversions
Moderator: Amanda Wilson, VP Global Marketing - MobileBridge

Table #3
- Acquiring Mobile Users that Purchase
Moderator: Kevin Prior, Director of Marketing, Button, Justin Thomas, VP of Partnerships - Button

Table #4 -
Understanding The Mobile Customer Experience : The New Frontier
Moderator: Mario Ciabarra, CEO - Quantum Metric


img

Lauren Picasso

Associate Director, Marketing
Jet.com
img

Sunil Bhagwan

VP, Sales - North America
Appsflyer
img

Amanda Wilson

VP, Global Marketing
MobileBridge
img

Mario Ciabarra

CEO
Quantum Metric
img

Justin Thomas

VP of Partnerships
Button
img

Kevin Prior

Director, Marketing
Button

10:10 AM - 10:40 AM Coffee & Refreshments




What distinguishes mobile-first organizations from other companies that proclaim their mobile expertise? In short, the former have re-oriented their entire operating model around the customer, increasing their own profitability in the process. Our panelists take you on their mobile journey so far and offer valuable lessons that can be applied in your own retail environment:

Define what actually motivates your customer, then reorganize your strategy around their needs with mobile at the forefront

Use the wealth of data at your disposal to create an experience that goes above and beyond customer expectation

Become customer centric to catch up with Amazon, Alibaba and disruptive competitors


img

Mari Corella

Director, Digital Merchandising & Operations
AVON
img

Jerry Hum

Co-Founder & CEO
Touch of Modern
img

Kent Phillips

Vice President, Ecommerce
SmartPak Equine, LLC
img

Mike Bibbey

Senior Director, Mobile Business Operations
Fanatics
Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.

Table #1 - Proving Mobile ROI: How Jet.com Connects The Dots Across Channels And Devices
Moderator: Sunil Bhagwan, VP of Sales N. America - Appsflyer
Retail Moderator: Lauren Picasso, Director of Marketing - Jet.com

Table #2 -
Developing Proximity Marketing Programs that Drive Conversions
Moderator: Amanda Wilson, VP Global Marketing - MobileBridge

Table #3
- Acquiring Mobile Users that Purchase
Moderator: Kevin Prior, Director of Marketing, Button, Justin Thomas, VP of Partnerships - Button

Table #4 -
Understanding The Mobile Customer Experience : The New Frontier
Moderator: Mario Ciabarra, CEO - Quantum Metric


img

Lauren Picasso

Associate Director, Marketing
Jet.com
img

Sunil Bhagwan

VP, Sales - North America
Appsflyer
img

Amanda Wilson

VP, Global Marketing
MobileBridge
img

Mario Ciabarra

CEO
Quantum Metric
img

Justin Thomas

VP of Partnerships
Button
img

Kevin Prior

Director, Marketing
Button

11:50 AM - 12:50 PM Lunch & Networking For All Attendees



Native, Web or Hybrid Apps? What’s the difference in their roles? There is no definitive answer, and your choice will depend on you, your budget and time-scale to implement. Over these 40 minutes, you’ll hear of a summary of what works, what doesn’t work and how to put your best foot forward in this confusing landscape. You’ll also have the opportunity to chat with other retailers at your table, to understand their current approach:

Combine the speed and accessibility of mobile web with the native features of mobile app, including push notification and offline data storage, to aid both search and engagement

Tap into device functionality, including the camera, microphone, compass and swipe gestures

Create a hybrid model that is easy & cost effective to scale to a variety of platforms and operating systems


img

Arvind Mishra

VP of Product Management
Dollar Shave Club
img

Eli Weiss

Chief Mobile Strategist
B&H Photo
img

Vipul Govil

Director, Digital Experience
Sam's Club
Retailers have faced many important decisions over the past several years on how best to handle the growth of mobile traffic, including decisions about responsive design, mobile sites or apps and what features to include. This presentation will reflect on the strategic mobile decisions made at Purchasing Power, LLC, ranked #103 in the recently-released Internet Retailer 2017 Mobile 500, up from #156 in 2016. And how Purchasing Power’s focus on complimentary, service-focused mobile functionality helped to fuel its double-digit mobile growth.

img

Scott Allen

Senior Director, Digital Marketing
Purchasing Power
img

Lauren Whipple

Director, Channel Marketing
Purchasing Power

1:55 PM - 2:30 PM Afternoon Coffee & Refreshments



Are you getting your brand message across effectively on the small screen? Marketers are continually engaging their customers with relevant and timely content, but the rise of mobile has created a fresh spin and way to get ahead of competitors. This afternoon’s panelists bring their mobile design strategies to life, based on their tried and tested mobile UX experiences:

Understand the intention of the mobile shopper at each stage of the purchase path, then deliver compelling content

Ensure features and messaging are optimized for the small screen, using the native features of the device

Manage personalization at scale to balance the quantity and quality of content delivered


img

Nathan Decker

Sr. Director, E-Commerce
evo
img

Carly Dahlen

Director, Customer Acquisition Marketing
Fabletics
img

Shilo Jones

Director of Ecommerce
Destination Lighting
img

Vipul Govil

Director, Digital Experience
Sam's Club

3:10 PM - 3:40 PM Case Study Revolution: Optimizing For Mobile Success Through Responsive Web Design

Nathan Decker, Sr. Director, E-Commerce, evo
This past year, evo, a leading eCommerce ski/snowboard/bike/wake/skate retailer migrated from a static, non-responsive website to fully immersive, mobile-friendly responsive display format. Many retail websites have made a similar change with poor results. Learn how evo approached the project with a disciplined, iterative rollout and all but assured a massive win.

Mapping out the project: where to start to get to your end goal

Communication across stakeholders

Measured results to hone in on and flags to take into consideration

img

Nathan Decker

Sr. Director, E-Commerce
evo
Mobile is no longer a channel, it’s where we live. Customer demand for intuitive, responsive, personalized experiences is raising the bar for retailers, forcing customer centricity into the heart of our business models. Join Cameron and Susan from Harry & David as they discuss the rapidly evolving marketplace and mobile’s unique ability to engage customers, drive sales and build brand loyalty.

· Mobile trends in the marketplace
· How mobile trends are changing customer behavior
· Analysis & Testing
· Tips, Tricks & Takeaways

img

Cameron Gabriel

Sr. Manager, Digital Merchandising
Harry&David
img

Susan Jit

Sr. Manager, Email Marketing
Harry&David

4:05 PM - 5:15 PM Conclusion Of The Mobile Summit



Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop

2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis

3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company

4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody

5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun


img

Jose Nino

VP, eCommerce Marketing
Perry Ellis International Inc
img

Bendee Anzures

VP, Customer Database Marketing
Beachbody
img

Min Cho

Sr. Director, Digital Marketing
Cars.com
img

Zachary Belinsky

VP
VillageHatShop.com
img

Krista Deshayes

Senior Director, Marketing
Saatva Mattress
img

Daniel Broukhim

Co-CEO & Co-Founder
Fab Fit Fun
img

Michael Broukhim

Co-CEO & Co-Founder
Fab Fit Fun

5:59 PM - 6:00 PM Conclusion Of Retailer-Only Cocktails & Conversations

6:00 PM - 7:00 PM eTail Vintage Carnival Reception

Roll Up! Roll Up! We’re stepping back in time to the eTail Vintage Carnival. Play Ring Toss and Spill The Milk before visiting the Prize Stand to claim your winnings. Eat popcorn and gasp in amazement as jugglers, stilt walkers and other live carnival acts light up the front lawn. And the party doesn’t end there; food and drink is served throughout the evening, with an old time photo booth ready to capture all of tonight’s memorable moments.


7:00 PM - 11:59 PM Registration Closed