eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies
Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search
Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs
Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.
Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies
Pre-Conference Summit: Getting To Global Leadership Summit -
Day 1: Omni-channel & Online Growth Strategies
Day 2: The Digital Revolution - Your Next Steps
Day 3 - Thursday, March 2nd
07:50 - 08:20 Networking Breakfast & Registration
08:20 - 08:25 Welcome Remarks & Benchmarking Study
Welcome to eTail 2017!
08:25 - 08:40 Chairperson's Opening Remarks
08:40 - 09:15 Case Study Revolution: Using Mobile To Drive Associate Engagement, Corporate Awareness And Customer Experience
We spend so much time focusing on the external customer’s mobile interaction. While this is crucial to the success of your mobile program, we believe that engaging associates through the same means results in a better customer experience for all. Promoting associate adoption of the mobile experience via mobile communication, training and feedback orients the associate to be able to handle customer questions, issues and provide assistance on the mobile experience overall. The associate adoption of your mobile program closes the loop on providing a best-in-class mobile experience to your customers. Benefits of attending the session include, training tips for your associates; explanation of achieving associate adoption; examples of great customer experiences, Q and A session. Properly trained associates will help to drive conversion upwards of 20%, increase customer lifetime value of 18%, lift customer retention and potentially increase AOV and attach.
09:15 - 09:30 Roundtable Host Introductions
Our roundtable hosts will introduce themselves, the themes of their tables, and what you can learn from them!
09:30 - 10:10 Interactive Roundtables
Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.
Table #1 - Proving Mobile ROI: How Jet.com Connects The Dots Across Channels And Devices
Moderator: Sunil Bhagwan, VP of Sales N. America - Appsflyer
Moderator: Sunil Bhagwan, VP of Sales N. America - Appsflyer
Retail Moderator: Lauren Picasso, Director of Marketing - Jet.com
Table #2 - Developing Proximity Marketing Programs that Drive Conversions
Moderator: Amanda Wilson, VP Global Marketing - MobileBridge
Table #3 - Acquiring Mobile Users that Purchase
Moderator: Kevin Prior, Director of Marketing, Button, Justin Thomas, VP of Partnerships - Button
Table #4 - Understanding The Mobile Customer Experience : The New Frontier
Table #2 - Developing Proximity Marketing Programs that Drive Conversions
Moderator: Amanda Wilson, VP Global Marketing - MobileBridge
Table #3 - Acquiring Mobile Users that Purchase
Moderator: Kevin Prior, Director of Marketing, Button, Justin Thomas, VP of Partnerships - Button
Table #4 - Understanding The Mobile Customer Experience : The New Frontier
Moderator: Mario Ciabarra, CEO - Quantum Metric
10:10 - 10:40 Coffee & Refreshments
10:40 - 11:10 KEYNOTE PANEL DISCUSSION: Working With A Mobile-First Mindset To Increase Sales
What distinguishes mobile-first organizations from other companies that proclaim their mobile expertise? In short, the former have re-oriented their entire operating model around the customer, increasing their own profitability in the process. Our panelists take you on their mobile journey so far and offer valuable lessons that can be applied in your own retail environment:
• Define what actually motivates your customer, then reorganize your strategy around their needs with mobile at the forefront
• Use the wealth of data at your disposal to create an experience that goes above and beyond customer expectation
• Become customer centric to catch up with Amazon, Alibaba and disruptive competitors
11:10 - 11:50 Interactive Roundtables
Get your challenges solved by subject experts at our interactive
roundtables! Find others that share similar challenges, and bring your
questions. You’re guaranteed to leave with answers.
Table #1 - Proving Mobile ROI: How Jet.com Connects The Dots Across Channels And Devices
Moderator: Sunil Bhagwan, VP of Sales N. America - Appsflyer
Moderator: Sunil Bhagwan, VP of Sales N. America - Appsflyer
Retail Moderator: Lauren Picasso, Director of Marketing - Jet.com
Table #2 - Developing Proximity Marketing Programs that Drive Conversions
Moderator: Amanda Wilson, VP Global Marketing - MobileBridge
Table #3 - Acquiring Mobile Users that Purchase
Moderator: Kevin Prior, Director of Marketing, Button, Justin Thomas, VP of Partnerships - Button
Table #4 - Understanding The Mobile Customer Experience : The New Frontier
Table #2 - Developing Proximity Marketing Programs that Drive Conversions
Moderator: Amanda Wilson, VP Global Marketing - MobileBridge
Table #3 - Acquiring Mobile Users that Purchase
Moderator: Kevin Prior, Director of Marketing, Button, Justin Thomas, VP of Partnerships - Button
Table #4 - Understanding The Mobile Customer Experience : The New Frontier
Moderator: Mario Ciabarra, CEO - Quantum Metric
11:50 - 12:50 Lunch & Networking For All Attendees
12:50 - 13:30 PANEL DISCUSSION REVOLUTION: App Happy Customers Are Loyal Buyers
Native, Web or Hybrid Apps? What’s the difference in their roles? There is no definitive answer, and your choice will depend on you, your budget and time-scale to implement. Over these 40 minutes, you’ll hear of a summary of what works, what doesn’t work and how to put your best foot forward in this confusing landscape. You’ll also have the opportunity to chat with other retailers at your table, to understand their current approach:
•Combine the speed and accessibility of mobile web with the native features of mobile app, including push notification and offline data storage, to aid both search and engagement
•Tap into device functionality, including the camera, microphone, compass and swipe gestures
•Create a hybrid model that is easy & cost effective to scale to a variety of platforms and operating systems
13:30 - 13:55 The Benefits Of A Service-Focused Mobile Experience
Retailers have faced many important decisions over the past several years on how best to handle the growth of mobile traffic, including decisions about responsive design, mobile sites or apps and what features to include. This presentation will reflect on the strategic mobile decisions made at Purchasing Power, LLC, ranked #103 in the recently-released Internet Retailer 2017 Mobile 500, up from #156 in 2016. And how Purchasing Power’s focus on complimentary, service-focused mobile functionality helped to fuel its double-digit mobile growth.
13:55 - 14:30 Afternoon Coffee & Refreshments
14:30 - 15:10 PANEL DISCUSSION REVOLUTION: Driving Consumers To Purchase With Enhanced Mobile Design
Are you getting your brand message across effectively on the small screen? Marketers are continually engaging their customers with relevant and timely content, but the rise of mobile has created a fresh spin and way to get ahead of competitors. This afternoon’s panelists bring their mobile design strategies to life, based on their tried and tested mobile UX experiences:
•Understand the intention of the mobile shopper at each stage of the purchase path, then deliver compelling content
•Ensure features and messaging are optimized for the small screen, using the native features of the device
•Manage personalization at scale to balance the quantity and quality of content delivered
15:10 - 15:40 Case Study Revolution: Optimizing For Mobile Success Through Responsive Web Design
This past year, evo, a leading eCommerce ski/snowboard/bike/wake/skate retailer migrated from a static, non-responsive website to fully immersive, mobile-friendly responsive display format. Many retail websites have made a similar change with poor results. Learn how evo approached the project with a disciplined, iterative rollout and all but assured a massive win.
• Mapping out the project: where to start to get to your end goal
• Communication across stakeholders
• Measured results to hone in on and flags to take into consideration
15:40 - 16:05 Optimizing for the Mobileverse with Web Email
Mobile is no longer a channel, it’s where we live. Customer demand for intuitive, responsive, personalized experiences is raising the bar for retailers, forcing customer centricity into the heart of our business models. Join Cameron and Susan from Harry & David as they discuss the rapidly evolving marketplace and mobile’s unique ability to engage customers, drive sales and build brand loyalty.
· Mobile trends in the marketplace
· How mobile trends are changing customer behavior
· Analysis & Testing
· Tips, Tricks & Takeaways
· Mobile trends in the marketplace
· How mobile trends are changing customer behavior
· Analysis & Testing
· Tips, Tricks & Takeaways
16:05 - 17:15 Conclusion Of The Mobile Summit
17:15 - 17:59 Cocktails & Conversations (Retailer-Only)
Speakers:
Jose Nino VP, eCommerce Marketing Perry Ellis International Inc
Bendee Anzures VP, Customer Database Marketing Beachbody
Min Cho Sr. Director, Digital Marketing Cars.com
Zachary Belinsky VP VillageHatShop.com
Krista Deshayes Senior Director, Marketing Saatva Mattress
Daniel Broukhim Co-CEO & Co-Founder Fab Fit Fun
Michael Broukhim Co-CEO & Co-Founder Fab Fit Fun
Jose Nino VP, eCommerce Marketing Perry Ellis International Inc
Bendee Anzures VP, Customer Database Marketing Beachbody
Min Cho Sr. Director, Digital Marketing Cars.com
Zachary Belinsky VP VillageHatShop.com
Krista Deshayes Senior Director, Marketing Saatva Mattress
Daniel Broukhim Co-CEO & Co-Founder Fab Fit Fun
Michael Broukhim Co-CEO & Co-Founder Fab Fit Fun
Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.
1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody
5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun
17:59 - 18:00 Conclusion Of Retailer-Only Cocktails & Conversations
18:00 - 19:00 eTail Vintage Carnival Reception
Roll Up! Roll Up! We’re stepping back in time to the eTail Vintage Carnival. Play Ring Toss and Spill The Milk before visiting the Prize Stand to claim your winnings. Eat popcorn and gasp in amazement as jugglers, stilt walkers and other live carnival acts light up the front lawn. And the party doesn’t end there; food and drink is served throughout the evening, with an old time photo booth ready to capture all of tonight’s memorable moments.