February 27 - March 02, 2017
Day 3 - Thursday, March 2nd
07:45 - 08:15 Networking Breakfast For All Attendees
08:30 - 08:55 Keynote: Digital Destiny: The Next Generation of Family Owned BusinessGuido Campello, CEO,Cosabella
08:55 - 09:30 KEYNOTE PANEL DISCUSSION REVOLUTION: Revolutionizing The Retail Company Of The FutureTraci Inglis, CMO,Techstyle Fashion Group David Geisinger, VP, Product Marketing,Magento Carrie Bienkowski, CMO,Peapod
Techstyle Fashion Group
David GeisingerVP, Product Marketing
09:30 - 09:45 Solving the Challenge of Facebook Attribution for eCommerceLaura Joukovski, SVP, Media & Analytics,TechStyle Anssi Rusi, COO & CFO,Smartly.io
Laura JoukovskiSVP, Media & Analytics
Anssi RusiCOO & CFO
09:45 - 10:10 Mobile: It’s Not Just a Smaller InternetAmit Shah, SVP, Online Marketing,1800 Flowers Greg Stuart, CEO, Mobile Marketing Association,Mobile Marketing Association
Amit ShahSVP, Online Marketing
Greg StuartCEO, Mobile Marketing Association
Mobile Marketing Association
10:10 - 10:35 Keynote: Extreme Value Shopping Driving Impulsive PurchasesDavid Yeom, Co-Founder & CEO,Hollar Inc
David YeomCo-Founder & CEO
10:35 - 11:00 Morning Refreshment Break
11:00 - 11:25 Keynote Case Study Revolution: Understanding China And The Future Of EcommerceLee McCabe, VP, North America,Alibaba Group
Lee McCabeVP, North America
11:25 - 11:45 Keynote Guest Speaker: Reaching Your Customers At Every Point In Their Shopping JourneyMartin Barthel, Global Head of Ecommerce & Retail Strategy,Facebook
11:45 - 12:20 KEYNOTE PANEL DISCUSSION REVOLUTION: Looking At Innovation In Mobile TodayScott Perry, VP Digital,Jeromes Furniture Warehouse Brian Beck, SVP Ecommerce & Omni-Channel Strategy,Guidance Carrie Bienkowski, CMO,Peapod
What does mobile innovation truly mean? Is it just about augmented reality apps, or personalization mobile ads? And how can you integrate the latest opportunities that mobile devices present into your retail strategy? Our panelists walk through their mobile innovation journey – what they did, how they did it, and what lies ahead in the future. You’ll leave recharged and ready to get more money from your mobile programs at the end of this interactive panel.
- Thinking about innovation in the mobile space (location data, beacons, personalization mobile messaging, etc)
- Determining how mobile has transformed retail experiences
- Looking at how the mobile payments space evolving (looking at crypto currencies, etc.)
- Capitalizing on opportunities that new innovations present (obtaining new customer data, creating mobile loyalty programs, etc.)
Scott PerryVP Digital
Jeromes Furniture Warehouse
Brian BeckSVP Ecommerce & Omni-Channel Strategy
12:20 - 12:35 eCommerce Innovation SpotlightMichael Jaconi, Co-Founder & CEO,Button
Michael JaconiCo-Founder & CEO
12:35 - 13:00 Keynote: Using Digital Tools to Build Your BrandJulie Fredrickson, Chief Executive Officer, Co-Founder,Stowaway Cosmetics, Inc.
Julie FredricksonChief Executive Officer, Co-Founder
Stowaway Cosmetics, Inc.
13:00 - 13:25 LensCrafters Vision Care Business: New PlatformsSarah Landsman, Sr. Director, LensCrafters Brand Strategy and Eye Care Marketing,Luxottica
Sarah LandsmanSr. Director, LensCrafters Brand Strategy and Eye Care Marketing
13:25 - 14:25 Lunch & Networking For All Attendees
Track A: Collaboration And Digital Innovation14:25 - 14:55 Case Study Revolution: The Value of Photography: A Photo Is Worth 1,000 Words, But Is It Worth $1,000? Mike Broderick, Sr Director, Product Management,Marriott Intl
Once a customer has selected a hotel, how do you help them find the best room for their travel journey? Mike is responsible for all customer interactions on Marriott.com, and explains that 2017 is a major year of iterating, testing and learning from your web offering, with A/B testing providing valuable insights into user behavior. Here Mike shares real testing examples to illustrate that:
- Room Price does not equal room rate
- Simplicity is the key for valuation diffraction of rooms
- Issues with Ancillary bundling can be overcome with the correct approach
Mike BroderickSr Director, Product Management
Track B: The Next Gen Of Retail Is Now14:25 - 14:55 Case Study Revolution: Augmented Reality In Retail Scott Perry, VP Digital,Jeromes Furniture Warehouse
Learn how Jerome’s Furniture implemented Augmented Reality empowering their customers to see their furniture in their homes. Utilizing their Augmented reality app and website, customers with a smart phone or tablet are taking their shopping journey to a whole new level. Come see a live demonstration and learn about the real world use of this exciting new technology in retail.
- Assessing the viability of utilizing Augmented Reality in your online or offline retail experience
- Learning about real life improvements in metrics like time on site, engagement, conversion rate lifts and more
- Answering the questions of how to get there, how much investment is needed in time and money
Scott PerryVP Digital
Jeromes Furniture Warehouse
Track A: Collaboration And Digital Innovation14:55 - 15:30 PANEL DISCUSSION: Empowering Social Media For Relationship Building Alyssa Larson, Digital Marketing Manager,RuMe Binsen Gonzalez, CMO,Singular Sound Frank Malsbenden, VP & General Manager,HHBrown Shoe Company Krista Fisher, Manager, Social Media,butter LONDON
• Setting up team infrastructure to manage social engagement programs
• Measuring feedback from social channels and developing the correct KPIs
• Assessing tools to help monitor what the customer is saying about your brand
• Building earned media programs to create stories and narratives that are low cost
Alyssa LarsonDigital Marketing Manager
Frank MalsbendenVP & General Manager
HHBrown Shoe Company
Krista FisherManager, Social Media
Track B: The Next Gen Of Retail Is Now14:55 - 15:30 Case Study Revolution: Machine & AI In Retail Applications David Markle, Director, Product Management & UX,Omaha Steaks
•Predicting product demand.
•Identifying potential inventory problems.
•Classifying products and identifying keywords.
•Managing marketing campaigns.
•Estimating shipping and packing costs.
•Improving customer segmentation.
David MarkleDirector, Product Management & UX