eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Day 3 - Thursday, March 2nd
Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search
Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs
Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.
Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies
Pre-Conference Summit: Getting To Global Leadership Summit -
Day 1: Omni-channel & Online Growth Strategies
Day 2: The Digital Revolution - Your Next Steps
Day 3 - Thursday, March 2nd
07:45 - 08:15 Networking Breakfast For All Attendees
08:15 - 08:30 Chairperson's Remarks
08:30 - 08:55 Keynote: Digital Destiny: The Next Generation of Family Owned Business
In the fast paced industries of both tech and fashion, it is survival of the fittest. The lingerie market has been flooded by tech start-ups, focused on quantity, not quality, burning lots of cash and making minimal headway. Focusing on tech alone is not enough to break into the world of intimates, however, neglecting the evolution of commerce on a global scale is equally dangerous. The balance of emotion and data is a trial that businesses across all industries must meet head on to be truly future-proof. As an independent, family owned company we are facing challenges all peers in the industry are also working to overcome. How do we shift our internal perspectives? Which technologies should we invest in? What should be in-house? How do we approach the direct to consumer market? We have adopted the “fail faster” mentality to answer these questions as quickly as possible. A major shift in our core operation is to view technology as an aid to creativity as opposed to an enemy and to quickly embrace, rather than fear for the future. As a second generation CEO and leader in the fashion community, it is my goal to mindfully innovate the lingerie space in tech, as my parents did in brick and mortar stores. As a father of two girls and future lingerie consumers, it is also my goal to think about the next generation and to leave the world a little better. We are working diligently to transform the world’s relationship with lingerie; leveraging the tech space to move away from objectification towards empowerment and freedom of choice.
08:55 - 09:30 KEYNOTE PANEL DISCUSSION REVOLUTION: Revolutionizing The Retail Company Of The Future
This session is all about growth - not just turning a profit, but becoming a high growth retail company. Our panelists tackle ways to balance innovation with profit – knowing that you don’t have to sacrifice one for the other.
• How do you view today’s retail landscape in terms of growth opportunities?
• How are you defining innovation in retail today?
• Where do you see growth within your respective vertical?
• How you are investing (which channels) and why
09:30 - 09:45 Solving the Challenge of Facebook Attribution for eCommerce
JustFab and Facebook Marketing Partner Smartly.io, have joined forces to take JustFab's attribution modeling and performance metrics to the next level. Join this session to hear about how and why JustFab is moving to a multi-touch attribution model and using their own internal metrics to automatically optimize their Facebook performance.
09:45 - 10:10 Mobile: It’s Not Just a Smaller Internet
What do the experts know that you don’t? Gain a competitive advantage with key insights derived from a $3 million, multi-year study into mobile’s true role in driving revenue. Our panel will share case studies on best practices, tips to kickstart your mobile strategy, and tactics on how to track performance. *Note – This group will NOT ask you to turn your phones off – ever!
10:10 - 10:35 Keynote: Extreme Value Shopping Driving Impulsive Purchases
Dollar stores are the only vertical of retail that are not yet online in a meaningful way and it's a $100bn business. Get a glimpse into this massive and growing segment and the key drivers that drives millions of consumers to buy impulsively and how to replicate that behavior online.
• Overview of the $100bn and growing Dollar and Off-price world
• Differentiate and compete in an Amazon / Walmart dominated space
• Get customers to buy immediately and frequently online similarly its done offline in these stores
10:35 - 11:00 Morning Refreshment Break
Grab a cup of joe and recharge during our morning refreshment break.
11:00 - 11:25 Keynote Case Study Revolution: Understanding China And The Future Of Ecommerce
This keynote will look at the growth of China ecommerce and demonstrate how this country is now leading the world in multiple areas – ecommerce, mobile, payments. You’ll understand current trends in the Chinese eCommerce market, and how to take advantage of opportunities for growth.
11:25 - 11:45 Keynote Guest Speaker: Reaching Your Customers At Every Point In Their Shopping Journey
11:45 - 12:20 KEYNOTE PANEL DISCUSSION REVOLUTION: Looking At Innovation In Mobile Today
What does mobile innovation truly mean? Is it just about augmented reality apps, or personalization mobile ads? And how can you integrate the latest opportunities that mobile devices present into your retail strategy? Our panelists walk through their mobile innovation journey – what they did, how they did it, and what lies ahead in the future. You’ll leave recharged and ready to get more money from your mobile programs at the end of this interactive panel.
- Thinking about innovation in the mobile space (location data, beacons, personalization mobile messaging, etc)
- Determining how mobile has transformed retail experiences
- Looking at how the mobile payments space evolving (looking at crypto currencies, etc.)
- Capitalizing on opportunities that new innovations present (obtaining new customer data, creating mobile loyalty programs, etc.)
12:20 - 12:35 eCommerce Innovation Spotlight
Affiliate marketing has proven a boon for driving desktop e-commerce, but as consumers' attention and wallets move to mobile, affiliate technology hasn't caught up. Fortunately, a new model is emerging, addressing the unique needs of mobile to help you efficiently grow your business at remarkably large scale. Button will explore the ways you can use made-for-mobile affiliate marketing to reach customers at the moment of intent, and to drive higher order values for your mobile storefronts.
12:35 - 13:00 Keynote: Using Digital Tools to Build Your Brand
Julie will present ways in which Stowaway has used digital tools to help build their beauty brand into one of today’s most innovative disruptive retail companies.
13:00 - 13:25 LensCrafters Vision Care Business: New Platforms
At the highest level, LensCrafters is in the business of vision care and invested in bringing quality eye care to customers. With advances in technology, this has transformed the way the company is driving the brand to new directions. Sarah will share LensCrafters new innovative platforms.
13:25 - 14:25 Lunch & Networking For All Attendees
Track A: Collaboration And Digital Innovation
14:25 - 14:55 Case Study Revolution: The Value of Photography: A Photo Is Worth 1,000 Words, But Is It Worth $1,000?Once a customer has selected a hotel, how do you help them find the best room for their travel journey? Mike is responsible for all customer interactions on Marriott.com, and explains that 2017 is a major year of iterating, testing and learning from your web offering, with A/B testing providing valuable insights into user behavior. Here Mike shares real testing examples to illustrate that:
- Room Price does not equal room rate
- Simplicity is the key for valuation diffraction of rooms
- Issues with Ancillary bundling can be overcome with the correct approach
Track B: The Next Gen Of Retail Is Now
14:25 - 14:55 Case Study Revolution: Augmented Reality In RetailLearn how Jerome’s Furniture implemented Augmented Reality empowering their customers to see their furniture in their homes. Utilizing their Augmented reality app and website, customers with a smart phone or tablet are taking their shopping journey to a whole new level. Come see a live demonstration and learn about the real world use of this exciting new technology in retail.
- Assessing the viability of utilizing Augmented Reality in your online or offline retail experience
- Learning about real life improvements in metrics like time on site, engagement, conversion rate lifts and more
- Answering the questions of how to get there, how much investment is needed in time and money
Track A: Collaboration And Digital Innovation
14:55 - 15:30 PANEL DISCUSSION: Empowering Social Media For Relationship Building
Social is all about brand engagement. Our panelists have used successful social programs to retain customers and keep them engaged. They’ll talk through how they’ve approached different social initiatives, how they’ve measured the success of their programs, and how you can take advantage of all that social programs have to offer.
• Setting up team infrastructure to manage social engagement programs
• Measuring feedback from social channels and developing the correct KPIs
• Assessing tools to help monitor what the customer is saying about your brand
• Building earned media programs to create stories and narratives that are low cost
• Setting up team infrastructure to manage social engagement programs
• Measuring feedback from social channels and developing the correct KPIs
• Assessing tools to help monitor what the customer is saying about your brand
• Building earned media programs to create stories and narratives that are low cost
Track B: The Next Gen Of Retail Is Now
14:55 - 15:30 Case Study Revolution: Machine & AI In Retail Applications
David is a product management and eCommerce marketing director with a passion for technology, scientific method, and data insights. He has 15 years of experience designing innovative online experiences to improve the way customers learn, share and shop. David’s focus in 2017 is machine learning, and he’s here to tell you how it will revolutionize the way you look at your customer data:
•Predicting product demand.
•Identifying potential inventory problems.
•Classifying products and identifying keywords.
•Managing marketing campaigns.
•Estimating shipping and packing costs.
•Improving customer segmentation.
•Predicting product demand.
•Identifying potential inventory problems.
•Classifying products and identifying keywords.
•Managing marketing campaigns.
•Estimating shipping and packing costs.
•Improving customer segmentation.
15:30 - 16:15 Wine And Cheese Pairing Experience – Sip Wine With A Professional Sommelier!
Looking for an excuse to sip wine and feast on Gruyère? Look no further. With wine country on our doorstep, this is your last chance to taste some of the regions best offerings, and pair it with flavorful cheeses to fill you up before you head home. Join us for our final get together, and continue building your contact list.