eTail West 2017 (past event)

February 27-March 02, 2017

1.888.482.6012

Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

07:40 AM - 08:10 AM Networking Breakfast & Registration

Good morning! Time to fuel up for an immersive day of learning.

08:10 AM - 08:20 AM Welcome Remarks & Benchmarking Study

Welcome to eTail West 2017!

08:20 AM - 08:35 AM Chairperson's Opening Remarks

Jeremy Swift, Founder & CEO, Cordial


Jeremy Swift

Founder & CEO
Cordial

08:35 AM - 09:00 AM Keynote: Email Personalization is Hard

Alanna Vallee, Sr. Director of Targeted Marketing, Staples
Personalized emails deliver proven lifts in transaction rates, but major brands still aren’t using them. Why? Achieving true email personalization – customer-centric, data-driven, dynamic, personalized emails (at scale) – isn’t easy. Staples explains the journey from merchant-driven batch & blast to data-driven personalized sends… and all the building blocks required to pull it off.

Reinventing their entire email process end-to-end, how we got buy in
Collecting, organizing, mining the data and identifying the resources to handle it
Reviewing the path from optimizing the legacy program to truly personalizing content and cadence with a customer-first lens


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Alanna Vallee

Sr. Director of Targeted Marketing
Staples

09:00 AM - 09:30 AM KEYNOTE PANEL DISCUSSION: Learning What Works, What Doesn’t And How To Get A Greater ROI With Your Email Programs

Roshanna Sabaratnam, VP, eCommerce, J Brand Tim McCue, VP, eCommerce & D2C Technology, Jockey International Ujjwal Dhoot, VP, Marketing, Charming Charlie Rob Brosnan, VP, Strategy, Movable Ink
Email can be both the most personal and frequent way to be in touch with your customers, giving you a fast path to purchase. Knowing which technologies will best support your email strategies is critical. The executives on this panel have the answers to your burning questions:

What are the key differences between different email providers to assist with getting an ROI on your programs?

How do you define success in email today?

What kinds of email messages are most successful to (1) acquire customers and (2) retain buyers

How often you should be connected with your customers, with differentiated messages


Roshanna Sabaratnam

VP, eCommerce
J Brand

Tim McCue

VP, eCommerce & D2C Technology
Jockey International
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Ujjwal Dhoot

VP, Marketing
Charming Charlie
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Rob Brosnan

VP, Strategy
Movable Ink

09:30 AM - 09:50 AM Roundtable Host Introductions

Our roundtable hosts will introduce themselves, the themes of their tables, and what you can learn from them!
Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.

Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines

Table #2 -
Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples

Table #3
- Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox

Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak

Table #5
- Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com

Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula

Table #7 -
Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial

Table #8 -
Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX

Table #9 -
Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian

Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce

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Alanna Vallee

Sr. Director of Targeted Marketing
Staples
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Chuck Davis

Chief Revenue Officer
Webbula

Beau Kemeys

Senior Manager, Web Analytics
Vineyard Vines

Matt Nedbalsky

Senior Manager, Email Marketing
1800flowers.com
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Arthur Tschopp

Executive Director
Listrak

Ben Kruger

Sr. Manager, Client Success
Bluecore

Adam Meshot

Director, Business Development
Cordial
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Arthur Sweetser

CMO
eDataSource
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Dave Campbell

VP of Conversion Strategy
BounceX
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Max Busselle

VP Strategic Accounts
Coherent Path

Bob Hale

CEO
Alterian

Lindsey Greenwald

Enterprise Account Executive
Iterable

Amanda Nguyen

Associate Marketing Manager
RocksBox
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Blake Miller

Director, Product Marketing
Salesforce

11:10 AM - 11:40 AM Morning Coffee & Refreshments

Catch a buzz to keep your brain wired.
You need to know more than your customer’s name and email address—you need to know their buying behavior, motivations and how to quickly convert them. How can you effectively communicate with your customers and use personalization to increase their likelihood to buy? The leaders on this panel present solutions for:

Setting up automated emails and campaigns

Ensuring information delivered is worthwhile with content that your customers want to read

Segmenting emails accordingly:
o Acquisition versus retention
o Full price shopper versus discount shopper
o Real buyers versus aspirational buyers

Making sure you are not overspending but rather assisting the sale


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Lara Childers

Director, Retention Marketing
Zazzle, Inc.
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Susan Jit

Sr. Manager, Email Marketing
Harry&David

Kara Trivunovic

VP Digital Solutions
Epsilon

Julie Kim

Social Media Manager
Brentwood Home
Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.

Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines

Table #2 -
Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples

Table #3
- Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox

Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak

Table #5
- Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com

Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula

Table #7 -
Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial

Table #8 -
Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX

Table #9 -
Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian

Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce

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Alanna Vallee

Sr. Director of Targeted Marketing
Staples
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Chuck Davis

Chief Revenue Officer
Webbula

Beau Kemeys

Senior Manager, Web Analytics
Vineyard Vines

Matt Nedbalsky

Senior Manager, Email Marketing
1800flowers.com
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Arthur Tschopp

Executive Director
Listrak

Ben Kruger

Sr. Manager, Client Success
Bluecore

Adam Meshot

Director, Business Development
Cordial
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Arthur Sweetser

CMO
eDataSource
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Dave Campbell

VP of Conversion Strategy
BounceX
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Max Busselle

VP Strategic Accounts
Coherent Path

Bob Hale

CEO
Alterian

Lindsey Greenwald

Enterprise Account Executive
Iterable

Amanda Nguyen

Associate Marketing Manager
RocksBox
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Blake Miller

Director, Product Marketing
Salesforce

1:10 PM - 2:10 PM Lunch & Networking

Be sure to move around tables to make new connections!

2:10 PM - 2:35 PM Delivering Personalized E-Mails From Online Behavior

Eric Miller, Head of Email Marketing, Cabela's Inc
eMail marketing can be one of the most effective revenue generators available to retailers today. By tracking and analyzing customers’ browsing and purchasing behavior, one is able to effectively build personalized eMail campaigns that maximize customer value. In this session, Eric discusses how he builds Cabela’s e-mail success with these tactics:

Being more effective with budget: no more “blast and batch emails”

Automating personalized eMail based upon search and shop behavior

Building a lead-generation database: what product to “pitch” based upon CRM search and shop data

Creating inviting dialogue to sell the product: enticing the buyer knowing what their desires are, or special milestones to play on an emotional aspect

Looking at the lifetime value of the customer you are communicating with—are they responding to your messages?


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Eric Miller

Head of Email Marketing
Cabela's Inc
Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.

Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines

Table #2 -
Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples

Table #3
- Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox

Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak

Table #5
- Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com

Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula

Table #7 -
Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial

Table #8 -
Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX

Table #9 -
Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian

Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce

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Alanna Vallee

Sr. Director of Targeted Marketing
Staples
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Chuck Davis

Chief Revenue Officer
Webbula

Beau Kemeys

Senior Manager, Web Analytics
Vineyard Vines

Matt Nedbalsky

Senior Manager, Email Marketing
1800flowers.com
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Arthur Tschopp

Executive Director
Listrak

Ben Kruger

Sr. Manager, Client Success
Bluecore

Adam Meshot

Director, Business Development
Cordial
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Arthur Sweetser

CMO
eDataSource
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Dave Campbell

VP of Conversion Strategy
BounceX
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Max Busselle

VP Strategic Accounts
Coherent Path

Bob Hale

CEO
Alterian

Lindsey Greenwald

Enterprise Account Executive
Iterable

Amanda Nguyen

Associate Marketing Manager
RocksBox
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Blake Miller

Director, Product Marketing
Salesforce

3:35 PM - 4:05 PM Afternoon Coffee & Refreshments



Today’s customer is completely connected…so how are you making the most of this information to enhance your email database? Simply put – how can you get more out of your email list strategy? The experts on this panel weigh in as to how they are collating data and tying it back to email, the most direct form of communication. Learn how they are:

Assessing email open and click rates

Segmenting data from logged-in customers and browse history

Avoiding the abandoned shopping cart—sending reminders or similar products

Store purchase history—making your store associates the first line of defense


Hillary Knoll

VP eCommerce
Velvet by Graham & Spencer

Leslie Jurgens

Senior Director, CRM and Email
Walgreens

Mike Rokovich

Head of Engagement Marketing
Balsam Brands, LLC
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Diana Smith

Head of Product Marketing
Segment

4:45 PM - 5:15 PM Conclusion of Email & CRM Summit



Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop

2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis

3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company

4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody

5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders


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Jose Nino

VP, eCommerce Marketing
Perry Ellis International Inc
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Bendee Anzures

VP, Customer Database Marketing
Beachbody
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Min Cho

Sr. Director, Digital Marketing
Cars.com
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Zachary Belinsky

VP
VillageHatShop.com

Krista Deshayes

Senior Director, Marketing
Saatva Mattress

Daniel Broukhim

Co-CEO & Co-Founder
Fab Fit Fun

Michael Broukhim

Co-CEO & Co-Founder
Fab Fit Fun

5:59 PM - 6:00 PM Conclusion of Cocktails & Conversations



6:00 PM - 7:00 PM eTail Vintage Carnival Reception

Roll Up! Roll Up! We’re stepping back in time to the eTail Vintage Carnival. Play Ring Toss and Spill The Milk before visiting the Prize Stand to claim your winnings. Eat popcorn and gasp in amazement as jugglers, stilt walkers and other live carnival acts light up the front lawn. And the party doesn’t end there; food and drink is served throughout the evening, with an old time photo booth ready to capture all of tonight’s memorable moments.


7:00 PM - 11:59 PM Registration Closed