eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Jose Nino
VP, eCommerce Marketing
Perry Ellis International Inc
Check out the incredible speaker line-up to see who will be joining Jose.
Download The Latest AgendaPre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search
Wednesday, December 7th, 2016
17:15 Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations
Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.
1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody
5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun
Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs
Saturday, January 7th, 2017
17:15 Cocktails & Conversations (Retailer-Only)
Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.
1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody
5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders
Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.
Saturday, January 7th, 2017
17:15 Cocktails & Conversations (Retailer-Only)
Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.
1. 0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
2. 25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
3. 100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
4. 500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody
5. Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun
Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies
Saturday, January 7th, 2017
17:15 Cocktails & Conversations (Retailer-Only)
Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.
1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody
5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun
Pre-Conference Summit: Getting To Global Leadership Summit -
Saturday, March 2nd, 2019
15:15 Fireside Chat: Chasing The Elephant—Emerging Markets (Brazil, Russia, India and China)
Emerging markets are sought after but often misunderstood. A look at what retailers can do to investigate and prepare for doing business in the BRIC.
o Don’t do this: techniques, tactics, and mistakes to avoid
o Do do this: techniques, tactics, and strategies that work
o Don’t do this: techniques, tactics, and mistakes to avoid
o Do do this: techniques, tactics, and strategies that work
17:15 Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations
Table #1: 0-25 Million in online revenues – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
Table #2: 25 – 100 Million in online revenues – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
Table #3: 100 – 500 Million in online revenues Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
Table #4: 500 Million in online revenues – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com
Table #5: Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun
Table #2: 25 – 100 Million in online revenues – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
Table #3: 100 – 500 Million in online revenues Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
Table #4: 500 Million in online revenues – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com
Table #5: Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun
Day 1: Omni-channel & Online Growth Strategies
Saturday, January 7th, 2017
16:00 Global Perspectives: Adapting Your User Experience For LatAm
While many retailers are looking at emerging e-commerce markets such as China and India, one region that is often overlooked is Latin America. Perry Ellis Int’l recognized this huge opportunity and now holds a first mover advantage in the region’s e-commerce landscape. Discover how the apparel giant executed strategies for expanding into a foreign market, and learn how to identify if penetration into a foreign region, LATAM or not, makes sense for your company. After attending this session, you’ll leave with a better understanding around:
•Market evaluation techniques for any country: Tools to help you determine potential.
•Translation & localization resources: Overview of available technology stack.
•Localization vs localisation: Importance of getting local dialects right
•Competitive advantage comparison to China: The real cost of doing business on TMall
•Domain structuring: How domain strategy impacts SEO
•Payments & taxes: Beyond just credit cards, complexity around payment options and taxes