eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search
Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search
Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs
Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.
Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies
Pre-Conference Summit: Getting To Global Leadership Summit -
Day 1: Omni-channel & Online Growth Strategies
Day 2: The Digital Revolution - Your Next Steps
Day 3 - Thursday, March 2nd
08:00 - 08:30 Networking Breakfast & Registration
Get ready for an immersive day of learning!
08:30 - 08:40 Welcome Remarks & Benchmarking Study
Welcome to eTail West 2017!
08:40 - 08:55 Chairperson’s Opening Remarks
08:55 - 09:25 KEYNOTE PANEL DISCUSSION: What’s Working In Search Today (And For The Future)?
When search is optimized, it’s fast, convenient and efficient. When it doesn’t work, customers are likely to leave your site and head to a competitor. Join this panel of search enthusiasts as they outline the most important changes that you can make to your e-commerce search engine and interface, by tackling the following questions:
•What are the key differences between different search platforms and technologies?
•What types of technology do you need to be successful with paid search and SEO?
•What KPIs you should you look for to ensure your technology is successful
Melissa Pegus
VP StrategyDonde Fashion, Inc.
09:25 - 09:45 Roundtable Host Introductions
Our roundtable hosts will introduce themselves, the themes of their tables, and what you can learn from them!
09:45 - 11:05 Interactive Roundtables
Speakers:
Udayan Bose Founder & CEO NetElixir
Steve Tutelman COO Sidecar
Julie Daly VP Digital Commerce Ashley Stewart
Michael Cameron Manager Blindsgalore
Patrick Holt Manager, Paid Search Crate & Barrel
Nick Opderbeck AVP Sales GroupBy
Alex Dao Head of Search Sales Criteo
Jamie Braxton Marketing Manager US Mattress
Jim Morrone CCO GroupBy Inc.
Jamey Bainer Strategy & Insights Director Pacific
James McCann Head of Digital Strategy Search Laboratory Inc.
Chris Attewell Global Sales Director Search Laboratory Inc.
Richard Hirsch Director, Client Onboarding Vizury
Udayan Bose Founder & CEO NetElixir
Steve Tutelman COO Sidecar
Julie Daly VP Digital Commerce Ashley Stewart
Michael Cameron Manager Blindsgalore
Patrick Holt Manager, Paid Search Crate & Barrel
Nick Opderbeck AVP Sales GroupBy
Alex Dao Head of Search Sales Criteo
Jamie Braxton Marketing Manager US Mattress
Jim Morrone CCO GroupBy Inc.
Jamey Bainer Strategy & Insights Director Pacific
James McCann Head of Digital Strategy Search Laboratory Inc.
Chris Attewell Global Sales Director Search Laboratory Inc.
Richard Hirsch Director, Client Onboarding Vizury
Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.
Table #1 - 3 Proven Paid Search Strategies For Driving Double Digit Sales Growth
Moderator: Udayan Bose, CEO, Netelixir
Retail Moderator: Michael Cameron, Marketing Manager, Blindsgalore
Table #2 - How To Capture Significant Short And Long Tail Online Mobile Traffic
Table #3 - Tackling the Changing Landscape Of Google Shopping
Moderator: Alex Dao, Head of Search Sales, Criteo
Retail Moderator: Jamie Braxton, Marketing Manager, US Mattress
GroupBy
US Mattress
GroupBy Inc.
Pacific
Table #1 - 3 Proven Paid Search Strategies For Driving Double Digit Sales Growth
Moderator: Udayan Bose, CEO, Netelixir
Retail Moderator: Michael Cameron, Marketing Manager, Blindsgalore
Table #2 - How To Capture Significant Short And Long Tail Online Mobile Traffic
Moderator: Joe Herne, EVP North American Operations, YourAmigo
Retail Moderator: Julie Daly, VP Digital Commerce, Ashley StewartTable #3 - Tackling the Changing Landscape Of Google Shopping
Moderator: Alex Dao, Head of Search Sales, Criteo
Retail Moderator: Jamie Braxton, Marketing Manager, US Mattress
Table #4 - Top 3 Best Practices In Data Driven Marketing
Moderator: Steve Tutelman, COO, Sidecar
Retail Moderator: Patrick Holt, Manager, Paid Search, Crate & Barrel
Moderator: Steve Tutelman, COO, Sidecar
Retail Moderator: Patrick Holt, Manager, Paid Search, Crate & Barrel
Table #5 - Personalization- What It Means To Your Brand And How To Get There
Moderator: Jim Morrone, CCO, GroupBy Inc
Table #6 - Succeeding in the New Age of Search: How to Make Your Message More Discoverable to Your Best Customers
Moderator: Jamey Bainer, Strategy & Insights Director, Pacific
Table #7 - Moderator: Richard Hirsch, Director Client Onboarding, Vizury
Table # 8 - Attribution: What Does This Mean To You & How Far Are You Taking It?
Moderator: Jim Morrone, CCO, GroupBy Inc
Table #6 - Succeeding in the New Age of Search: How to Make Your Message More Discoverable to Your Best Customers
Moderator: Jamey Bainer, Strategy & Insights Director, Pacific
Table #7 - Moderator: Richard Hirsch, Director Client Onboarding, Vizury
Table # 8 - Attribution: What Does This Mean To You & How Far Are You Taking It?
Moderator: Chris Attewell, Global Sales Director, Search Laboratory Inc., Jimmy McCann, Head of Digital Strategy, Search Laboratory Inc.
Nick Opderbeck
AVP SalesGroupBy
Jamie Braxton
Marketing ManagerUS Mattress
Jim Morrone
CCOGroupBy Inc.
Jamey Bainer
Strategy & Insights DirectorPacific
11:05 - 11:30 Morning Coffee & Refreshments
11:30 - 12:05 PANEL DISCUSSION REVOLUTION: Search Vs. Display: Which Influences The Purchase More?
Search marketers focus their time and effort on keywords needed to drive the purchase decision, while display marketers prefer to follow the customer down the funnel as they discover. Our panelists explain the methodology that provides the highest long-term success and bang for your buck:
•Adding instant-buy features on ads to convert the customer with fewer clicks
•Identifying questions to ask your display partner to ensure you aren’t overspending
•Measuring success: setting up KPIs to have fluid attribution modeling
12:05 - 13:25 Interactive Roundtables
Speakers:
Udayan Bose Founder & CEO NetElixir
Steve Tutelman COO Sidecar
Julie Daly VP Digital Commerce Ashley Stewart
Michael Cameron Manager Blindsgalore
Patrick Holt Manager, Paid Search Crate & Barrel
Nick Opderbeck AVP Sales GroupBy
Alex Dao Head of Search Sales Criteo
Jamie Braxton Marketing Manager US Mattress
Jim Morrone CCO GroupBy Inc.
Jamey Bainer Strategy & Insights Director Pacific
James McCann Head of Digital Strategy Search Laboratory Inc.
Chris Attewell Global Sales Director Search Laboratory Inc.
Gary Smith VP, Worldwide Sales & Marketing YourAmigo
Richard Hirsch Director, Client Onboarding Vizury
Udayan Bose Founder & CEO NetElixir
Steve Tutelman COO Sidecar
Julie Daly VP Digital Commerce Ashley Stewart
Michael Cameron Manager Blindsgalore
Patrick Holt Manager, Paid Search Crate & Barrel
Nick Opderbeck AVP Sales GroupBy
Alex Dao Head of Search Sales Criteo
Jamie Braxton Marketing Manager US Mattress
Jim Morrone CCO GroupBy Inc.
Jamey Bainer Strategy & Insights Director Pacific
James McCann Head of Digital Strategy Search Laboratory Inc.
Chris Attewell Global Sales Director Search Laboratory Inc.
Gary Smith VP, Worldwide Sales & Marketing YourAmigo
Richard Hirsch Director, Client Onboarding Vizury
Get your challenges solved by subject experts at our interactive
roundtables! Find others that share similar challenges, and bring your
questions. You’re guaranteed to leave with answers.
Table #1 - 3 Proven Paid Search Strategies For Driving Double Digit Sales Growth
Moderator: Udayan Bose, CEO, Netelixir
Retail Moderator: Michael Cameron, Marketing Manager, Blindsgalore
Table #2 - How To Capture Significant Short And Long Tail Online Mobile Traffic
GroupBy
US Mattress
GroupBy Inc.
Pacific
Table #1 - 3 Proven Paid Search Strategies For Driving Double Digit Sales Growth
Moderator: Udayan Bose, CEO, Netelixir
Retail Moderator: Michael Cameron, Marketing Manager, Blindsgalore
Table #2 - How To Capture Significant Short And Long Tail Online Mobile Traffic
Moderator: Joe Herne, EVP North American Operations, YourAmigo
Retail Moderator: Julie Daly, VP Digital Commerce, Ashley Stewart
Table #3 - Tackling the Changing Landscape Of Google Shopping
Moderator: Alex Dao, Head of Search Sales, Criteo
Retail Moderator: Jamie Braxton, Marketing Manager, US Mattress
Moderator: Jim Morrone, CCO, GroupBy Inc
Table #6 - Succeeding in the New Age of Search: How to Make Your Message More Discoverable to Your Best Customers
Moderator: Jamey Bainer, Strategy & Insights Director, Pacific
Table #7 - Moderator: Richard Hirsch, Director Client Onboarding, Vizury
Table # 8 - Attribution: What Does This Mean To You & How Far Are You Taking It?
Table #3 - Tackling the Changing Landscape Of Google Shopping
Moderator: Alex Dao, Head of Search Sales, Criteo
Retail Moderator: Jamie Braxton, Marketing Manager, US Mattress
Table #4 - Top 3 Best Practices In Data Driven Marketing
Moderator: Steve Tutelman, COO, Sidecar
Retail Moderator: Patrick Holt, Manager, Paid Search, Crate & Barrel
Table #5 - Personalization- What It Means To Your Brand And How To Get ThereModerator: Steve Tutelman, COO, Sidecar
Retail Moderator: Patrick Holt, Manager, Paid Search, Crate & Barrel
Moderator: Jim Morrone, CCO, GroupBy Inc
Table #6 - Succeeding in the New Age of Search: How to Make Your Message More Discoverable to Your Best Customers
Moderator: Jamey Bainer, Strategy & Insights Director, Pacific
Table #7 - Moderator: Richard Hirsch, Director Client Onboarding, Vizury
Table # 8 - Attribution: What Does This Mean To You & How Far Are You Taking It?
Moderator: Chris Attewell, Global Sales Director, Search Laboratory Inc., Jimmy McCann, Head of Digital Strategy, Search Laboratory Inc.
Nick Opderbeck
AVP SalesGroupBy
Jamie Braxton
Marketing ManagerUS Mattress
Jim Morrone
CCOGroupBy Inc.
Jamey Bainer
Strategy & Insights DirectorPacific
13:25 - 14:15 Lunch & Networking
14:15 - 14:55 Case Study Revolution: SEO Awesomeness And Key Ways To Get More From Your SEO Strategy
Matt Storms and Eric Wu will present SEO to focus on Schema Markup, SEO Testing, Machine Learning, Voice Search and Mobile and complete three mini audits to demonstrate where some of our attendees could increase their SEO value. This presentation has been a highlight of many attendees over the last few years, this is a very hands on view of what you can do, what you should do and what you are really doing. This session will help you increase your revenue now!
14:55 - 15:20 Reimagining Digital: From Black Box To Total Transparency
15:20 - 16:00 Afternoon Coffee & Refreshments
16:00 - 16:40 PANEL DISCUSSION REVOLUTION: Making Paid Search Pay Off: Balancing Budgets And Reach
Paid search can either eat your budget, or not. How can you make sure that you are getting the best bang for your search dollars? This panel will map out the paid search landscape, delve into PLAS and even touch on ways to maximize display.
•Balancing PPCs and PLAs
•Implementing search and display: converting customers after the first click
•Building look-alike models of customers to increase conversion from search—what keywords and images will drive them to your site
16:40 - 17:05 Adding SEO to Your Brand Protection Strategy
Brand protection in a global economy is a significant challenge for retailers. Leveraging existing resources and processes, SEO can be a significant weapon in both proactive defense of your brand, and a reactive response to a negative brand event. Learn the tools of the trade utilized to create barriers online to deflect negative brand event attempts as well as tools in the SEO arsenal that can be used to suppress negative events that arise before protective measures are in place.
17:05 - 17:15 Conclusion Of Search, Display & Online Media Summit
17:15 - 17:59 Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations
Speakers:
Jose Nino VP, eCommerce Marketing Perry Ellis International Inc
Bendee Anzures VP, Customer Database Marketing Beachbody
Min Cho Sr. Director, Digital Marketing Cars.com
Zachary Belinsky VP VillageHatShop.com
Krista Deshayes Senior Director, Marketing Saatva Mattress
Daniel Broukhim Co-CEO & Co-Founder Fab Fit Fun
Michael Broukhim Co-CEO & Co-Founder Fab Fit Fun
Jose Nino VP, eCommerce Marketing Perry Ellis International Inc
Bendee Anzures VP, Customer Database Marketing Beachbody
Min Cho Sr. Director, Digital Marketing Cars.com
Zachary Belinsky VP VillageHatShop.com
Krista Deshayes Senior Director, Marketing Saatva Mattress
Daniel Broukhim Co-CEO & Co-Founder Fab Fit Fun
Michael Broukhim Co-CEO & Co-Founder Fab Fit Fun
Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.
1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody
5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun
17:59 - 18:00 Conclusion of Cocktails & Conversations
18:00 - 19:00 eTail Vintage Carnival Reception
Roll Up! Roll Up! We’re stepping back in time to the eTail Vintage Carnival. Play Ring Toss and Spill The Milk before visiting the Prize Stand to claim your winnings. Eat popcorn and gasp in amazement as jugglers, stilt walkers and other live carnival acts light up the front lawn. And the party doesn’t end there; food and drink is served throughout the evening, with an old time photo booth ready to capture all of tonight’s memorable moments.