Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search

08:00 AM - 08:30 AM Networking Breakfast & Registration

Get ready for an immersive day of learning!

08:30 AM - 08:40 AM Welcome Remarks & Benchmarking Study

Welcome to eTail West 2017!

08:40 AM - 08:55 AM Chairperson’s Opening Remarks

Gary Smith, VP, Worldwide Sales & Marketing, YourAmigo

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Gary Smith

VP, Worldwide Sales & Marketing
YourAmigo
When search is optimized, it’s fast, convenient and efficient. When it doesn’t work, customers are likely to leave your site and head to a competitor. Join this panel of search enthusiasts as they outline the most important changes that you can make to your e-commerce search engine and interface, by tackling the following questions:

What are the key differences between different search platforms and technologies?

What types of technology do you need to be successful with paid search and SEO?

What KPIs you should you look for to ensure your technology is successful


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Bryan Benavides

Director Of Digital Marketing
Abt Electronics
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Christopher Lentini

Director of Acquisition
Zazzle
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Melissa Pegus

VP Strategy
Donde Fashion, Inc.

09:25 AM - 09:45 AM Roundtable Host Introductions

Our roundtable hosts will introduce themselves, the themes of their tables, and what you can learn from them!
Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.

Table #1 - 3 Proven Paid Search Strategies For Driving Double Digit Sales Growth
Moderator: Udayan Bose, CEO, Netelixir
Retail Moderator: Michael Cameron, Marketing Manager, Blindsgalore

Table #2 - How To Capture Significant Short And Long Tail Online Mobile Traffic
Moderator: Joe Herne, EVP North American Operations, YourAmigo
Retail Moderator: Julie Daly, VP Digital Commerce, Ashley Stewart

Table #3 - Tackling the Changing Landscape Of Google Shopping
Moderator: Alex Dao, Head of Search Sales, Criteo
Retail Moderator: Jamie Braxton, Marketing Manager, US Mattress

Table #4 - Top 3 Best Practices In Data Driven Marketing
Moderator: Steve Tutelman, COO, Sidecar
Retail Moderator: Patrick Holt, Manager, Paid Search, Crate & Barrel

Table #5 - Personalization- What It Means To Your Brand And How To Get There
Moderator: Jim Morrone, CCO, GroupBy Inc

Table #6 -
Succeeding in the New Age of Search: How to Make Your Message More Discoverable to Your Best Customers
Moderator: Jamey Bainer, Strategy & Insights Director, Pacific

Table #7 -
Moderator: Richard Hirsch, Director Client Onboarding, Vizury

Table # 8 -
Attribution: What Does This Mean To You & How Far Are You Taking It?
Moderator: Chris Attewell, Global Sales Director, Search Laboratory Inc., Jimmy McCann, Head of Digital Strategy, Search Laboratory Inc.

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Udayan Bose

Founder & CEO
NetElixir
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Steve Tutelman

COO
Sidecar
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Julie Daly

VP Digital Commerce
Ashley Stewart
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Michael Cameron

Manager
Blindsgalore
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Patrick Holt

Manager, Paid Search
Crate & Barrel
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Nick Opderbeck

AVP Sales
GroupBy
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Alex Dao

Head of Search Sales
Criteo
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Jamie Braxton

Marketing Manager
US Mattress
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Jim Morrone

CCO
GroupBy Inc.
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Jamey Bainer

Strategy & Insights Director
Pacific
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James McCann

Head of Digital Strategy
Search Laboratory Inc.
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Chris Attewell

Global Sales Director
Search Laboratory Inc.
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Richard Hirsch

Director, Client Onboarding
Vizury

11:05 AM - 11:30 AM Morning Coffee & Refreshments



Search marketers focus their time and effort on keywords needed to drive the purchase decision, while display marketers prefer to follow the customer down the funnel as they discover. Our panelists explain the methodology that provides the highest long-term success and bang for your buck:

Adding instant-buy features on ads to convert the customer with fewer clicks

Identifying questions to ask your display partner to ensure you aren’t overspending

Measuring success: setting up KPIs to have fluid attribution modeling



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Darin Hardy

Dir. Acquisition Marketing
Nasty Gal
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Jean-Marx Mantilla

Digital Marketing Vice President
APMEX
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John Donnelly

SEO Manager
Cabela's Inc
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Udayan Bose

Founder & CEO
NetElixir
Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.

Table #1 - 3 Proven Paid Search Strategies For Driving Double Digit Sales Growth
Moderator: Udayan Bose, CEO, Netelixir
Retail Moderator: Michael Cameron, Marketing Manager, Blindsgalore

Table #2 - How To Capture Significant Short And Long Tail Online Mobile Traffic
Moderator: Joe Herne, EVP North American Operations, YourAmigo
Retail Moderator: Julie Daly, VP Digital Commerce, Ashley Stewart

Table #3 - Tackling the Changing Landscape Of Google Shopping
Moderator: Alex Dao, Head of Search Sales, Criteo
Retail Moderator: Jamie Braxton, Marketing Manager, US Mattress

Table #4 - Top 3 Best Practices In Data Driven Marketing
Moderator: Steve Tutelman, COO, Sidecar
Retail Moderator: Patrick Holt, Manager, Paid Search, Crate & Barrel

Table #5 - Personalization- What It Means To Your Brand And How To Get There
Moderator: Jim Morrone, CCO, GroupBy Inc

Table #6 -
Succeeding in the New Age of Search: How to Make Your Message More Discoverable to Your Best Customers
Moderator: Jamey Bainer, Strategy & Insights Director, Pacific

Table #7 -
Moderator: Richard Hirsch, Director Client Onboarding, Vizury

Table # 8 -
Attribution: What Does This Mean To You & How Far Are You Taking It?
Moderator: Chris Attewell, Global Sales Director, Search Laboratory Inc., Jimmy McCann, Head of Digital Strategy, Search Laboratory Inc.


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Udayan Bose

Founder & CEO
NetElixir
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Steve Tutelman

COO
Sidecar
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Julie Daly

VP Digital Commerce
Ashley Stewart
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Michael Cameron

Manager
Blindsgalore
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Patrick Holt

Manager, Paid Search
Crate & Barrel
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Nick Opderbeck

AVP Sales
GroupBy
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Alex Dao

Head of Search Sales
Criteo
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Jamie Braxton

Marketing Manager
US Mattress
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Jim Morrone

CCO
GroupBy Inc.
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Jamey Bainer

Strategy & Insights Director
Pacific
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James McCann

Head of Digital Strategy
Search Laboratory Inc.
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Chris Attewell

Global Sales Director
Search Laboratory Inc.
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Gary Smith

VP, Worldwide Sales & Marketing
YourAmigo
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Richard Hirsch

Director, Client Onboarding
Vizury

1:25 PM - 2:15 PM Lunch & Networking



2:15 PM - 2:55 PM Case Study Revolution: SEO Awesomeness And Key Ways To Get More From Your SEO Strategy

Matt Storms, SEO & SEM, Matt Storms Inc. Eric Wu, VP Product, BloomNation
Matt Storms and Eric Wu will present SEO to focus on Schema Markup, SEO Testing, Machine Learning, Voice Search and Mobile and complete three mini audits to demonstrate where some of our attendees could increase their SEO value. This presentation has been a highlight of many attendees over the last few years, this is a very hands on view of what you can do, what you should do and what you are really doing. This session will help you increase your revenue now!
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Matt Storms

SEO & SEM
Matt Storms Inc.
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Eric Wu

VP Product
BloomNation

2:55 PM - 3:20 PM Reimagining Digital: From Black Box To Total Transparency

Kathy Hecht, VP Marketing & Business Development, Silver Star Brands


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Kathy Hecht

VP Marketing & Business Development
Silver Star Brands

3:20 PM - 4:00 PM Afternoon Coffee & Refreshments

Paid search can either eat your budget, or not. How can you make sure that you are getting the best bang for your search dollars? This panel will map out the paid search landscape, delve into PLAS and even touch on ways to maximize display.

Balancing PPCs and PLAs

Implementing search and display: converting customers after the first click

Building look-alike models of customers to increase conversion from search—what keywords and images will drive them to your site



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Stuart Weiss

Manager, e-Commerce Marketing Strategy
Virgin Vacations
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Cara Ferguson

Director Search Marketing
Living Direct, Inc.
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Meredith Wollman

Manager, Customer Marketing
Mattel
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Christopher Lentini

Director of Acquisition
Zazzle

4:40 PM - 5:05 PM Adding SEO to Your Brand Protection Strategy

Bobby Lyons, Online Marketing Director, Walgreens
Brand protection in a global economy is a significant challenge for retailers. Leveraging existing resources and processes, SEO can be a significant weapon in both proactive defense of your brand, and a reactive response to a negative brand event. Learn the tools of the trade utilized to create barriers online to deflect negative brand event attempts as well as tools in the SEO arsenal that can be used to suppress negative events that arise before protective measures are in place.
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Bobby Lyons

Online Marketing Director
Walgreens

5:05 PM - 5:15 PM Conclusion Of Search, Display & Online Media Summit



Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop

2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis

3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company

4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody

5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun


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Jose Nino

VP, eCommerce Marketing
Perry Ellis International Inc
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Bendee Anzures

VP, Customer Database Marketing
Beachbody
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Min Cho

Sr. Director, Digital Marketing
Cars.com
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Zachary Belinsky

VP
VillageHatShop.com
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Krista Deshayes

Senior Director, Marketing
Saatva Mattress
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Daniel Broukhim

Co-CEO & Co-Founder
Fab Fit Fun
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Michael Broukhim

Co-CEO & Co-Founder
Fab Fit Fun

5:59 PM - 6:00 PM Conclusion of Cocktails & Conversations

6:00 PM - 7:00 PM eTail Vintage Carnival Reception

Roll Up! Roll Up! We’re stepping back in time to the eTail Vintage Carnival. Play Ring Toss and Spill The Milk before visiting the Prize Stand to claim your winnings. Eat popcorn and gasp in amazement as jugglers, stilt walkers and other live carnival acts light up the front lawn. And the party doesn’t end there; food and drink is served throughout the evening, with an old time photo booth ready to capture all of tonight’s memorable moments.

7:00 PM - 11:59 PM Registration Closed