Stuart Weiss

Manager, e-Commerce Marketing Strategy
Virgin Vacations

Check out the incredible speaker line-up to see who will be joining Stuart.

Download The Latest Agenda

Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search

Wednesday, December 7th, 2016

16:00 PANEL DISCUSSION REVOLUTION: Making Paid Search Pay Off: Balancing Budgets And Reach

Paid search can either eat your budget, or not. How can you make sure that you are getting the best bang for your search dollars? This panel will map out the paid search landscape, delve into PLAS and even touch on ways to maximize display.

•Balancing PPCs and PLAs

•Implementing search and display: converting customers after the first click

•Building look-alike models of customers to increase conversion from search—what keywords and images will drive them to your site