eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.
Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search
Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs
Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.
Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies
Pre-Conference Summit: Getting To Global Leadership Summit -
Day 1: Omni-channel & Online Growth Strategies
Day 2: The Digital Revolution - Your Next Steps
Day 3 - Thursday, March 2nd
08:25 - 08:55 Networking Breakfast & Registration
Good morning! Time to fuel up for an immersive day of learning.
08:55 - 09:05 Welcome Remarks & Benchmarking Study
Welcome to eTail West 2017!
09:05 - 09:20 Chairperson's Opening Remarks
09:20 - 09:45 Keynote: Creating Seamless CX: Leveraging Data And Technology To Bridge The Physical And Digital Divide
There has been a shift in retail, and the expectations on the customer experience are higher than ever. Understanding how to utilize data in your organization to create seamless experiences across digital, mobile, and in-store needs to be a priority. Dominique showcases how Bonobos leverages data to:
•Sharing data across teams in an organized fashion
•Make fast, educated decisions that have a positive affect on business
•Maintaining a focus on the customer while implementing experiences swiftly
09:45 - 10:10 Keynote: Do Merchandisers Have A Role In A Personalized World?
From insights drawn from over 8 billion data signals - learn what the building blocks to true personalization are, and what role can merchandisers play.
10:10 - 10:35 Keynote Case Study Revolution: Learning To Unlearn: What Got You Here Won’t Get You There
Innovation and change in eCommerce is becoming the norm. Customers are shifting patterns, devices and needs. eCommerce roles are converging and changing underfoot, teams are demanding empowerment and a whole new style of leadership, and Agile has turned your world of project management upside down. Join two eCommerce leaders from Vistaprint as they walk through their recent cultural revolution - how they survived and how they came to be more excited than ever on where they are headed. After a short overview, they’ll throw the ball in your court, in small group discussions focusing on how you’re tackling agile.
• How Agile turned their world upside down, forced them to forget everything they’ve learned so far
• Taking you on a journey to define Product Management in eCommerce – and how it’s working at Vistaprint
• The payback: Motivated teams, innovative solutions, and getting things done faster and better than ever
• How Agile turned their world upside down, forced them to forget everything they’ve learned so far
• Taking you on a journey to define Product Management in eCommerce – and how it’s working at Vistaprint
• The payback: Motivated teams, innovative solutions, and getting things done faster and better than ever
10:35 - 11:00 Keynote: Testing for Success
Innovation and change in eCommerce is becoming the norm. Customers are shifting patterns, devices and needs. eCommerce roles are converging and changing underfoot, teams are demanding empowerment and a whole new style of leadership, and Agile has turned your world of project management upside down. Join two eCommerce leaders from Vistaprint to talk through their recent cultural revolution. How they survived and how they came to be more excited than ever on where they are headed. Key takeaways include:
• How Agile turned our world upside down, forced us to forget everything we’ve learned so far.
• Our journey to defining Product Management in eCommerce – and how it’s working for us.
• The payback: Motivated teams, innovative solutions, and getting things done faster and better than ever.
11:00 - 11:30 Coffee & Refreshments
11:30 - 12:10 PANEL DISCUSSION REVOLUTION: Reconsidering Conversion Optimization From A UX Perspective
UX first. Design second. And that’s how you will easily convert, right? It’s not so black and white, and these executives discuss with you best practices as to how to measure interaction with your brand to better enhance your online experience and products showcased. Topics covered for discussion include:
• Exploring options for conversion rate optimization
• Recognizing that a focus on your UX design and conversion rate optimization will help obtain more qualified traffic
• Concentrating on retention and converting more qualified traffic using effective usability testing
• Exploring options for conversion rate optimization
• Recognizing that a focus on your UX design and conversion rate optimization will help obtain more qualified traffic
• Concentrating on retention and converting more qualified traffic using effective usability testing
12:10 - 12:45 How CGI Can Transform Your Business
Hear about the latest trends in usability during this dynamic session. Our speaker will present with a retail client.
12:45 - 13:10 The Price is Right: Using Testing to Refine Your Pricing Strategy
Learn how a top internet retailer uses data and technology to set the right price for every product. Find the right balance between margin and volume through demand curve pricin and understand the unique challenges of pricing for private label forces a focus on the customer rather than the competition.
13:10 - 14:05 Lunch & Networking For All Attendees
Be sure to move around tables to make new connections!
14:05 - 14:45 PANEL DISCUSSION REVOLUTION: Evolving Your Site Merchandising Strategy To Engage And Convert Customers
For top online merchandising strategies, you must make the experience feel one to one. The customer has to feel like they are interacting with a personal salesperson, and real-time technology can make this happen. The experts discuss on this panel the trials and successes they have to present the best products for each customer:
•Looking at navigation from the homepage to personalize the experience
•Moving customers through the funnel and into the flow of site easily to engage and convert them
•Targeting customers differently and providing different products depending on their preferences
•Examining your success metrics (conversion rates, revenue per visitor, engagement levels
•Optimizing your configurator experience to identify the optimal number of products to show customers
14:45 - 15:10 Transforming Your Site Merchandising Strategy To Drive Conversions
How do you utilize site merchandising to drive your brand? What phase is my site merchandising strategy in and what are the key elements of each phase? In this discussion, we will look at how retailers:
• Define success in Site Merchandising
• Engage members through content and functionality
• Think about prioritization within your strategy
15:10 - 15:40 Afternoon Coffee & Refreshments
15:40 - 16:20 PANEL DISCUSSION REVOLUTION: Focusing On Usability Testing To Enhance Your Site Experience
Function first. Form second. Or is it vice versa? The executives on this panel zero in on how they are looking through the customer perspective to ensure the experience meets their expectations. They present tactics in today’s test and learn environment by:
• Structuring your tests and determining what resources will be needed to execute them
• Thinking about internal communication around your test results
• Considering ROI from a UX perspective
• Figuring out the best KPIs to measure the results of your tests
16:20 - 16:45 Reshaping Your Digital Mindset
What do Kodak, Blockbuster and Nokia have in common? Strong businesses that did not adapt to change and quite simply could not survive. One of the key initiatives in helping rebuild, or survive, the digital platform is to reshape the digital mindset. For those firmly entrenched in the world of digital, this may not be for you. For those that are in the midst of the digital revolution, you will get a glimpse at some transformative “mindset” workshops, including:
•The world of digital density: The disappearance of the Internet
•Understanding digital strategies: Data
•Speaking the language
•Today’s methodologies: Bi-modal organizations
•The digital native
16:45 - 17:15 Conclusion of User Experience Optimization & Merchandising Summit
17:15 - 17:59 Cocktails & Conversations (Retailer-Only)
Speakers:
Jose Nino VP, eCommerce Marketing Perry Ellis International Inc
Bendee Anzures VP, Customer Database Marketing Beachbody
Min Cho Sr. Director, Digital Marketing Cars.com
Zachary Belinsky VP VillageHatShop.com
Krista Deshayes Senior Director, Marketing Saatva Mattress
Daniel Broukhim Co-CEO & Co-Founder Fab Fit Fun
Michael Broukhim Co-CEO & Co-Founder Fab Fit Fun
Jose Nino VP, eCommerce Marketing Perry Ellis International Inc
Bendee Anzures VP, Customer Database Marketing Beachbody
Min Cho Sr. Director, Digital Marketing Cars.com
Zachary Belinsky VP VillageHatShop.com
Krista Deshayes Senior Director, Marketing Saatva Mattress
Daniel Broukhim Co-CEO & Co-Founder Fab Fit Fun
Michael Broukhim Co-CEO & Co-Founder Fab Fit Fun
Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.
1. 0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
2. 25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
3. 100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
4. 500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody
5. Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun
17:59 - 18:00 Conclusion of Cocktails & Conversations
18:00 - 19:00 eTail Vintage Carnival Reception
Roll Up! Roll Up! We’re stepping back in time to the eTail Vintage Carnival. Play Ring Toss and Spill The Milk before visiting the Prize Stand to claim your winnings. Eat popcorn and gasp in amazement as jugglers, stilt walkers and other live carnival acts light up the front lawn. And the party doesn’t end there; food and drink is served throughout the evening, with an old time photo booth ready to capture all of tonight’s memorable moments.