eTail West 2017 (past event)

February 27-March 02, 2017

1.888.482.6012

Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.

08:25 AM - 08:55 AM Networking Breakfast & Registration

Good morning! Time to fuel up for an immersive day of learning.

08:55 AM - 09:05 AM Welcome Remarks & Benchmarking Study

Welcome to eTail West 2017!

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Nij Chawla

Chief Product Officer
CognitiveScale
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Amanda de la Motte

Sr. Product Manager
Cognitive Scale

09:20 AM - 09:45 AM Keynote: Creating Seamless CX: Leveraging Data And Technology To Bridge The Physical And Digital Divide

Dominique Essig, Chief Experience Officer, Bonobos
There has been a shift in retail, and the expectations on the customer experience are higher than ever. Understanding how to utilize data in your organization to create seamless experiences across digital, mobile, and in-store needs to be a priority. Dominique showcases how Bonobos leverages data to:

Sharing data across teams in an organized fashion

Make fast, educated decisions that have a positive affect on business

Maintaining a focus on the customer while implementing experiences swiftly


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Dominique Essig

Chief Experience Officer
Bonobos

09:45 AM - 10:10 AM Keynote: Do Merchandisers Have A Role In A Personalized World?

Monal Patel, SVP & CBO, Unbxd Inc.
From insights drawn from over 8 billion data signals - learn what the building blocks to true personalization are, and what role can merchandisers play.

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Monal Patel

SVP & CBO
Unbxd Inc.

10:10 AM - 10:35 AM Keynote Case Study Revolution: Learning To Unlearn: What Got You Here Won’t Get You There

Andrea Blades, Sr Director Global eCommerce, Vistaprint Erin DeCesare, VP, Technology, CIMPress
Innovation and change in eCommerce is becoming the norm. Customers are shifting patterns, devices and needs. eCommerce roles are converging and changing underfoot, teams are demanding empowerment and a whole new style of leadership, and Agile has turned your world of project management upside down. Join two eCommerce leaders from Vistaprint as they walk through their recent cultural revolution - how they survived and how they came to be more excited than ever on where they are headed. After a short overview, they’ll throw the ball in your court, in small group discussions focusing on how you’re tackling agile.

• How Agile turned their world upside down, forced them to forget everything they’ve learned so far

• Taking you on a journey to define Product Management in eCommerce – and how it’s working at Vistaprint

• The payback: Motivated teams, innovative solutions, and getting things done faster and better than ever

Andrea Blades

Sr Director Global eCommerce
Vistaprint

Erin DeCesare

VP, Technology
CIMPress

10:35 AM - 11:00 AM Keynote: Testing for Success

Aaron Magness, CMO, BetaBrands
Innovation and change in eCommerce is becoming the norm. Customers are shifting patterns, devices and needs. eCommerce roles are converging and changing underfoot, teams are demanding empowerment and a whole new style of leadership, and Agile has turned your world of project management upside down. Join two eCommerce leaders from Vistaprint to talk through their recent cultural revolution. How they survived and how they came to be more excited than ever on where they are headed. Key takeaways include:

How Agile turned our world upside down, forced us to forget everything we’ve learned so far.

Our journey to defining Product Management in eCommerce – and how it’s working for us.

The payback: Motivated teams, innovative solutions, and getting things done faster and better than ever.

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Aaron Magness

CMO
BetaBrands

11:00 AM - 11:30 AM Coffee & Refreshments

UX first. Design second. And that’s how you will easily convert, right? It’s not so black and white, and these executives discuss with you best practices as to how to measure interaction with your brand to better enhance your online experience and products showcased. Topics covered for discussion include:

• Exploring options for conversion rate optimization

• Recognizing that a focus on your UX design and conversion rate optimization will help obtain more qualified traffic

• Concentrating on retention and converting more qualified traffic using effective usability testing

Christopher Daly

VP, Head of Experience & Product Design
Sotheby's

Erin Pilawski

Ux Information Architect
Disney Interactive, Inc.

Mike Olson

Sr. Director, Online Experience
Beachbody

12:10 PM - 12:45 PM How CGI Can Transform Your Business

John Costello, Head of Digital, eClerx
Hear about the latest trends in usability during this dynamic session. Our speaker will present with a retail client.
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John Costello

Head of Digital
eClerx

12:45 PM - 1:10 PM The Price is Right: Using Testing to Refine Your Pricing Strategy

Sean Fisher, Director, eCommerce, Signature Hardware
Learn how a top internet retailer uses data and technology to set the right price for every product. Find the right balance between margin and volume through demand curve pricin and understand the unique challenges of pricing for private label forces a focus on the customer rather than the competition.

Sean Fisher

Director, eCommerce
Signature Hardware

1:10 PM - 2:05 PM Lunch & Networking For All Attendees

Be sure to move around tables to make new connections!
For top online merchandising strategies, you must make the experience feel one to one. The customer has to feel like they are interacting with a personal salesperson, and real-time technology can make this happen. The experts discuss on this panel the trials and successes they have to present the best products for each customer:

Looking at navigation from the homepage to personalize the experience

Moving customers through the funnel and into the flow of site easily to engage and convert them

Targeting customers differently and providing different products depending on their preferences

Examining your success metrics (conversion rates, revenue per visitor, engagement levels

Optimizing your configurator experience to identify the optimal number of products to show customers


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Meredith Wollman

Manager, Customer Marketing
Mattel

Courtney Maglaras

Director, Site Merchandising and eCommerce Operations
Nasty Gal
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Matt Sartor

VP, Client Services
Edgecase

Kelly Mazanti

Product Manager, Global eCommerce Sales Enablement
Staples

2:45 PM - 3:10 PM Transforming Your Site Merchandising Strategy To Drive Conversions

Charis Marquez, Director, Vertical Experience, Sam’s Club
How do you utilize site merchandising to drive your brand? What phase is my site merchandising strategy in and what are the key elements of each phase? In this discussion, we will look at how retailers:

Define success in Site Merchandising

Engage members through content and functionality

Think about prioritization within your strategy

Charis Marquez

Director, Vertical Experience
Sam’s Club

3:10 PM - 3:40 PM Afternoon Coffee & Refreshments

Function first. Form second. Or is it vice versa? The executives on this panel zero in on how they are looking through the customer perspective to ensure the experience meets their expectations. They present tactics in today’s test and learn environment by:

Structuring your tests and determining what resources will be needed to execute them

Thinking about internal communication around your test results

Considering ROI from a UX perspective

Figuring out the best KPIs to measure the results of your tests


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Haley Nemann

Director, Digital Experience
Crocs

Ross Higgins

Director, Global User Experience and Design
Newegg.com

Adam Sant

Sr. Director, User Experience
Dollar Shave Club

4:20 PM - 4:45 PM Reshaping Your Digital Mindset

Greg Banks, VP, Marketing, Hubert Co
What do Kodak, Blockbuster and Nokia have in common? Strong businesses that did not adapt to change and quite simply could not survive. One of the key initiatives in helping rebuild, or survive, the digital platform is to reshape the digital mindset. For those firmly entrenched in the world of digital, this may not be for you. For those that are in the midst of the digital revolution, you will get a glimpse at some transformative “mindset” workshops, including:

The world of digital density: The disappearance of the Internet

Understanding digital strategies: Data

Speaking the language

Today’s methodologies: Bi-modal organizations

The digital native


Greg Banks

VP, Marketing
Hubert Co

4:45 PM - 5:15 PM Conclusion of User Experience Optimization & Merchandising Summit

Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1. 0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
2. 25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
3. 100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
4. 500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody
5. Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun


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Jose Nino

VP, eCommerce Marketing
Perry Ellis International Inc
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Bendee Anzures

VP, Customer Database Marketing
Beachbody
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Min Cho

Sr. Director, Digital Marketing
Cars.com
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Zachary Belinsky

VP
VillageHatShop.com

Krista Deshayes

Senior Director, Marketing
Saatva Mattress

Daniel Broukhim

Co-CEO & Co-Founder
Fab Fit Fun

Michael Broukhim

Co-CEO & Co-Founder
Fab Fit Fun

5:59 PM - 6:00 PM Conclusion of Cocktails & Conversations

6:00 PM - 7:00 PM eTail Vintage Carnival Reception

Roll Up! Roll Up! We’re stepping back in time to the eTail Vintage Carnival. Play Ring Toss and Spill The Milk before visiting the Prize Stand to claim your winnings. Eat popcorn and gasp in amazement as jugglers, stilt walkers and other live carnival acts light up the front lawn. And the party doesn’t end there; food and drink is served throughout the evening, with an old time photo booth ready to capture all of tonight’s memorable moments.


7:00 PM - 11:59 PM Registration Closed