Haley Nemann

Director, Digital Experience
Crocs

Check out the incredible speaker line-up to see who will be joining Haley.

Download The Latest Agenda

Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.

Saturday, January 7th, 2017

15:40 PANEL DISCUSSION REVOLUTION: Focusing On Usability Testing To Enhance Your Site Experience

Function first. Form second. Or is it vice versa? The executives on this panel zero in on how they are looking through the customer perspective to ensure the experience meets their expectations. They present tactics in today’s test and learn environment by:

• Structuring your tests and determining what resources will be needed to execute them

• Thinking about internal communication around your test results

• Considering ROI from a UX perspective

• Figuring out the best KPIs to measure the results of your tests