eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Sotheby's Logo

Christopher Daly


VP, Head of Experience & Product Design
Sotheby's

Check out the incredible speaker line-up to see who will be joining Christopher.

Download The Latest Agenda

Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.

Saturday, January 7th, 2017


11:30 PANEL DISCUSSION REVOLUTION: Reconsidering Conversion Optimization From A UX Perspective

UX first. Design second. And that’s how you will easily convert, right? It’s not so black and white, and these executives discuss with you best practices as to how to measure interaction with your brand to better enhance your online experience and products showcased. Topics covered for discussion include:

• Exploring options for conversion rate optimization

• Recognizing that a focus on your UX design and conversion rate optimization will help obtain more qualified traffic

• Concentrating on retention and converting more qualified traffic using effective usability testing

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


17:10 PANEL DISCUSSION: Taking Flight: International Expansion Of Your eCommerce Site

Consumers in many markets can’t get the things they want domestically and this presents a significant opportunity for US retailers. However, all retailers face huge hurdles around international pricing, logistics and fulfillment. Our panelists will explain why there has never been a better time to start thinking about your international Ecommerce strategy and share lessons on how they overcame their own global barriers:

Identifying cultural differences in different regions

Localizing your eCommerce site with different languages as needed

Creating a global CRM database

Monitoring inventory in response to seasonality, culture and International shipping