Kelly Mazanti

Product Manager, Global eCommerce Sales Enablement
Staples

Check out the incredible speaker line-up to see who will be joining Kelly.

Download The Latest Agenda

Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.

Saturday, January 7th, 2017

14:05 PANEL DISCUSSION REVOLUTION: Evolving Your Site Merchandising Strategy To Engage And Convert Customers

For top online merchandising strategies, you must make the experience feel one to one. The customer has to feel like they are interacting with a personal salesperson, and real-time technology can make this happen. The experts discuss on this panel the trials and successes they have to present the best products for each customer:

•Looking at navigation from the homepage to personalize the experience

•Moving customers through the funnel and into the flow of site easily to engage and convert them

•Targeting customers differently and providing different products depending on their preferences

•Examining your success metrics (conversion rates, revenue per visitor, engagement levels

•Optimizing your configurator experience to identify the optimal number of products to show customers