Erin Pilawski

Ux Information Architect
Disney Interactive, Inc.

Check out the incredible speaker line-up to see who will be joining Erin.

Download The Latest Agenda

Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.

Saturday, January 7th, 2017

11:30 PANEL DISCUSSION REVOLUTION: Reconsidering Conversion Optimization From A UX Perspective

UX first. Design second. And that’s how you will easily convert, right? It’s not so black and white, and these executives discuss with you best practices as to how to measure interaction with your brand to better enhance your online experience and products showcased. Topics covered for discussion include:

• Exploring options for conversion rate optimization

• Recognizing that a focus on your UX design and conversion rate optimization will help obtain more qualified traffic

• Concentrating on retention and converting more qualified traffic using effective usability testing