Meredith Wollman

Manager, Customer Marketing
Mattel

Check out the incredible speaker line-up to see who will be joining Meredith.

Download The Latest Agenda

Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search

Wednesday, December 7th, 2016

16:00 PANEL DISCUSSION REVOLUTION: Making Paid Search Pay Off: Balancing Budgets And Reach

Paid search can either eat your budget, or not. How can you make sure that you are getting the best bang for your search dollars? This panel will map out the paid search landscape, delve into PLAS and even touch on ways to maximize display.

•Balancing PPCs and PLAs

•Implementing search and display: converting customers after the first click

•Building look-alike models of customers to increase conversion from search—what keywords and images will drive them to your site

Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.

Saturday, January 7th, 2017

14:05 PANEL DISCUSSION REVOLUTION: Evolving Your Site Merchandising Strategy To Engage And Convert Customers

For top online merchandising strategies, you must make the experience feel one to one. The customer has to feel like they are interacting with a personal salesperson, and real-time technology can make this happen. The experts discuss on this panel the trials and successes they have to present the best products for each customer:

•Looking at navigation from the homepage to personalize the experience

•Moving customers through the funnel and into the flow of site easily to engage and convert them

•Targeting customers differently and providing different products depending on their preferences

•Examining your success metrics (conversion rates, revenue per visitor, engagement levels

•Optimizing your configurator experience to identify the optimal number of products to show customers