eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs
Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search
Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs
Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.
Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies
Pre-Conference Summit: Getting To Global Leadership Summit -
Day 1: Omni-channel & Online Growth Strategies
Day 2: The Digital Revolution - Your Next Steps
Day 3 - Thursday, March 2nd
07:40 - 08:10 Networking Breakfast & Registration
Good morning! Time to fuel up for an immersive day of learning.
08:10 - 08:20 Welcome Remarks & Benchmarking Study
Welcome to eTail West 2017!
08:20 - 08:35 Chairperson's Opening Remarks
08:35 - 09:00 Keynote: Email Personalization is Hard
Personalized emails deliver proven lifts in transaction rates, but major brands still aren’t using them. Why? Achieving true email personalization – customer-centric, data-driven, dynamic, personalized emails (at scale) – isn’t easy. Staples explains the journey from merchant-driven batch & blast to data-driven personalized sends… and all the building blocks required to pull it off.
•Reinventing their entire email process end-to-end, how we got buy in
•Collecting, organizing, mining the data and identifying the resources to handle it
•Reviewing the path from optimizing the legacy program to truly personalizing content and cadence with a customer-first lens
09:00 - 09:30 KEYNOTE PANEL DISCUSSION: Learning What Works, What Doesn’t And How To Get A Greater ROI With Your Email Programs
Email can be both the most personal and frequent way to be in touch with your customers, giving you a fast path to purchase. Knowing which technologies will best support your email strategies is critical. The executives on this panel have the answers to your burning questions:
•What are the key differences between different email providers to assist with getting an ROI on your programs?
•How do you define success in email today?
•What kinds of email messages are most successful to (1) acquire customers and (2) retain buyers
•How often you should be connected with your customers, with differentiated messages
09:30 - 09:50 Roundtable Host Introductions
Our roundtable hosts will introduce themselves, the themes of their tables, and what you can learn from them!
09:50 - 11:10 Interactive Roundtables
Speakers:
Alanna Vallee Sr. Director of Targeted Marketing Staples
Chuck Davis Chief Revenue Officer Webbula
Beau Kemeys Senior Manager, Web Analytics Vineyard Vines
Matt Nedbalsky Senior Manager, Email Marketing 1800flowers.com
Arthur Tschopp Executive Director Listrak
Ben Kruger Sr. Manager, Client Success Bluecore
Adam Meshot Director, Business Development Cordial
Arthur Sweetser CMO eDataSource
Dave Campbell VP of Conversion Strategy BounceX
Max Busselle VP Strategic Accounts Coherent Path
Bob Hale CEO Alterian
Lindsey Greenwald Enterprise Account Executive Iterable
Amanda Nguyen Associate Marketing Manager RocksBox
Blake Miller Director, Product Marketing Salesforce
Alanna Vallee Sr. Director of Targeted Marketing Staples
Chuck Davis Chief Revenue Officer Webbula
Beau Kemeys Senior Manager, Web Analytics Vineyard Vines
Matt Nedbalsky Senior Manager, Email Marketing 1800flowers.com
Arthur Tschopp Executive Director Listrak
Ben Kruger Sr. Manager, Client Success Bluecore
Adam Meshot Director, Business Development Cordial
Arthur Sweetser CMO eDataSource
Dave Campbell VP of Conversion Strategy BounceX
Max Busselle VP Strategic Accounts Coherent Path
Bob Hale CEO Alterian
Lindsey Greenwald Enterprise Account Executive Iterable
Amanda Nguyen Associate Marketing Manager RocksBox
Blake Miller Director, Product Marketing Salesforce
Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.
Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Table #2 - Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples
Table #3 - Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox
Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak
Table #5 - Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Iterable
RocksBox
Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines
Table #2 - Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples
Table #3 - Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox
Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak
Table #5 - Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com
Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula
Table #7 - Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial
Table #8 - Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX
Table #9 - Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian
Table #10 - Email Marketing In The Age Of Artificial Intelligence
Table #7 - Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial
Table #8 - Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX
Table #9 - Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian
Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce
Lindsey Greenwald
Enterprise Account ExecutiveIterable
Amanda Nguyen
Associate Marketing ManagerRocksBox
11:10 - 11:40 Morning Coffee & Refreshments
Catch a buzz to keep your brain wired.
11:40 - 00:10 PANEL DISCUSSION REVOLUTION: Recognize The Individual Through Email Personalization
You need to know more than your customer’s name and email address—you need to know their buying behavior, motivations and how to quickly convert them. How can you effectively communicate with your customers and use personalization to increase their likelihood to buy? The leaders on this panel present solutions for:
•Setting up automated emails and campaigns
•Ensuring information delivered is worthwhile with content that your customers want to read
•Segmenting emails accordingly:
o Acquisition versus retention
o Full price shopper versus discount shopper
o Real buyers versus aspirational buyers
•Making sure you are not overspending but rather assisting the sale
00:10 - 13:10 Interactive Roundtables
Speakers:
Alanna Vallee Sr. Director of Targeted Marketing Staples
Chuck Davis Chief Revenue Officer Webbula
Beau Kemeys Senior Manager, Web Analytics Vineyard Vines
Matt Nedbalsky Senior Manager, Email Marketing 1800flowers.com
Arthur Tschopp Executive Director Listrak
Ben Kruger Sr. Manager, Client Success Bluecore
Adam Meshot Director, Business Development Cordial
Arthur Sweetser CMO eDataSource
Dave Campbell VP of Conversion Strategy BounceX
Max Busselle VP Strategic Accounts Coherent Path
Bob Hale CEO Alterian
Lindsey Greenwald Enterprise Account Executive Iterable
Amanda Nguyen Associate Marketing Manager RocksBox
Blake Miller Director, Product Marketing Salesforce
Alanna Vallee Sr. Director of Targeted Marketing Staples
Chuck Davis Chief Revenue Officer Webbula
Beau Kemeys Senior Manager, Web Analytics Vineyard Vines
Matt Nedbalsky Senior Manager, Email Marketing 1800flowers.com
Arthur Tschopp Executive Director Listrak
Ben Kruger Sr. Manager, Client Success Bluecore
Adam Meshot Director, Business Development Cordial
Arthur Sweetser CMO eDataSource
Dave Campbell VP of Conversion Strategy BounceX
Max Busselle VP Strategic Accounts Coherent Path
Bob Hale CEO Alterian
Lindsey Greenwald Enterprise Account Executive Iterable
Amanda Nguyen Associate Marketing Manager RocksBox
Blake Miller Director, Product Marketing Salesforce
Get your challenges solved by subject experts at our interactive
roundtables! Find others that share similar challenges, and bring your
questions. You’re guaranteed to leave with answers.
Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Table #2 - Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples
Table #3 - Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox
Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak
Table #5 - Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Iterable
RocksBox
Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines
Table #2 - Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples
Table #3 - Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox
Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak
Table #5 - Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com
Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula
Table #7 - Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial
Table #8 - Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX
Table #9 - Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian
Table #10 - Email Marketing In The Age Of Artificial Intelligence
Table #7 - Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial
Table #8 - Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX
Table #9 - Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian
Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce
Lindsey Greenwald
Enterprise Account ExecutiveIterable
Amanda Nguyen
Associate Marketing ManagerRocksBox
13:10 - 14:10 Lunch & Networking
Be sure to move around tables to make new connections!
14:10 - 14:35 Delivering Personalized E-Mails From Online Behavior
eMail marketing can be one of the most effective revenue generators available to retailers today. By tracking and analyzing customers’ browsing and purchasing behavior, one is able to effectively build personalized eMail campaigns that maximize customer value. In this session, Eric discusses how he builds Cabela’s e-mail success with these tactics:
•Being more effective with budget: no more “blast and batch emails”
•Automating personalized eMail based upon search and shop behavior
•Building a lead-generation database: what product to “pitch” based upon CRM search and shop data
•Creating inviting dialogue to sell the product: enticing the buyer knowing what their desires are, or special milestones to play on an emotional aspect
•Looking at the lifetime value of the customer you are communicating with—are they responding to your messages?
14:35 - 15:35 Interactive Roundtables
Speakers:
Alanna Vallee Sr. Director of Targeted Marketing Staples
Chuck Davis Chief Revenue Officer Webbula
Beau Kemeys Senior Manager, Web Analytics Vineyard Vines
Matt Nedbalsky Senior Manager, Email Marketing 1800flowers.com
Arthur Tschopp Executive Director Listrak
Ben Kruger Sr. Manager, Client Success Bluecore
Adam Meshot Director, Business Development Cordial
Arthur Sweetser CMO eDataSource
Dave Campbell VP of Conversion Strategy BounceX
Max Busselle VP Strategic Accounts Coherent Path
Bob Hale CEO Alterian
Lindsey Greenwald Enterprise Account Executive Iterable
Amanda Nguyen Associate Marketing Manager RocksBox
Blake Miller Director, Product Marketing Salesforce
Alanna Vallee Sr. Director of Targeted Marketing Staples
Chuck Davis Chief Revenue Officer Webbula
Beau Kemeys Senior Manager, Web Analytics Vineyard Vines
Matt Nedbalsky Senior Manager, Email Marketing 1800flowers.com
Arthur Tschopp Executive Director Listrak
Ben Kruger Sr. Manager, Client Success Bluecore
Adam Meshot Director, Business Development Cordial
Arthur Sweetser CMO eDataSource
Dave Campbell VP of Conversion Strategy BounceX
Max Busselle VP Strategic Accounts Coherent Path
Bob Hale CEO Alterian
Lindsey Greenwald Enterprise Account Executive Iterable
Amanda Nguyen Associate Marketing Manager RocksBox
Blake Miller Director, Product Marketing Salesforce
Get your challenges solved by subject experts at our interactive
roundtables! Find others that share similar challenges, and bring your
questions. You’re guaranteed to leave with answers.
Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Table #2 - Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples
Table #3 - Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox
Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak
Table #5 - Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Iterable
RocksBox
Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines
Table #2 - Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples
Table #3 - Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox
Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak
Table #5 - Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com
Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula
Table #7 - Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial
Table #8 - Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX
Table #9 - Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian
Table #10 - Email Marketing In The Age Of Artificial Intelligence
Table #7 - Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial
Table #8 - Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX
Table #9 - Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian
Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce
Lindsey Greenwald
Enterprise Account ExecutiveIterable
Amanda Nguyen
Associate Marketing ManagerRocksBox
15:35 - 16:05 Afternoon Coffee & Refreshments
16:05 - 16:45 PANEL DISCUSSION REVOLUTION: Getting More Out Of Your Email Lists
Today’s customer is completely connected…so how are you making the most of this information to enhance your email database? Simply put – how can you get more out of your email list strategy? The experts on this panel weigh in as to how they are collating data and tying it back to email, the most direct form of communication. Learn how they are:
• Assessing email open and click rates
• Segmenting data from logged-in customers and browse history
• Avoiding the abandoned shopping cart—sending reminders or similar products
• Store purchase history—making your store associates the first line of defense
16:45 - 17:15 Conclusion of Email & CRM Summit
17:15 - 17:59 Cocktails & Conversations (Retailer-Only)
Speakers:
Jose Nino VP, eCommerce Marketing Perry Ellis International Inc
Bendee Anzures VP, Customer Database Marketing Beachbody
Min Cho Sr. Director, Digital Marketing Cars.com
Zachary Belinsky VP VillageHatShop.com
Krista Deshayes Senior Director, Marketing Saatva Mattress
Daniel Broukhim Co-CEO & Co-Founder Fab Fit Fun
Michael Broukhim Co-CEO & Co-Founder Fab Fit Fun
Jose Nino VP, eCommerce Marketing Perry Ellis International Inc
Bendee Anzures VP, Customer Database Marketing Beachbody
Min Cho Sr. Director, Digital Marketing Cars.com
Zachary Belinsky VP VillageHatShop.com
Krista Deshayes Senior Director, Marketing Saatva Mattress
Daniel Broukhim Co-CEO & Co-Founder Fab Fit Fun
Michael Broukhim Co-CEO & Co-Founder Fab Fit Fun
Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.
1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody
5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders
17:59 - 18:00 Conclusion of Cocktails & Conversations
18:00 - 19:00 eTail Vintage Carnival Reception
Roll Up! Roll Up! We’re stepping back in time to the eTail Vintage Carnival. Play Ring Toss and Spill The Milk before visiting the Prize Stand to claim your winnings. Eat popcorn and gasp in amazement as jugglers, stilt walkers and other live carnival acts light up the front lawn. And the party doesn’t end there; food and drink is served throughout the evening, with an old time photo booth ready to capture all of tonight’s memorable moments.