Mike Rokovich

Head of Engagement Marketing
Balsam Brands, LLC

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda

Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Saturday, January 7th, 2017

16:05 PANEL DISCUSSION REVOLUTION: Getting More Out Of Your Email Lists

Today’s customer is completely connected…so how are you making the most of this information to enhance your email database? Simply put – how can you get more out of your email list strategy? The experts on this panel weigh in as to how they are collating data and tying it back to email, the most direct form of communication. Learn how they are:

• Assessing email open and click rates

• Segmenting data from logged-in customers and browse history

• Avoiding the abandoned shopping cart—sending reminders or similar products

• Store purchase history—making your store associates the first line of defense

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

17:10 PANEL DISCUSSION: It’s Personal: Contextual Offers And Marketing To Drive Business Value

Your customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver customer-centric marketing that has boosted their business:

•Going back to basics: pushing baseline offerings, building engagement, making it customer-centric

•Pulling the customer through seamless experiences and product information throughout the funnel

•Employing geo-notifications for contextual offers when the customer is near a store

•Simplifying operations to streamline processes and more efficiently drive profitability