Kara Trivunovic

VP Digital Solutions
Epsilon

Check out the incredible speaker line-up to see who will be joining Kara.

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Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Saturday, January 7th, 2017

11:40 PANEL DISCUSSION REVOLUTION: Recognize The Individual Through Email Personalization

You need to know more than your customer’s name and email address—you need to know their buying behavior, motivations and how to quickly convert them. How can you effectively communicate with your customers and use personalization to increase their likelihood to buy? The leaders on this panel present solutions for:

•Setting up automated emails and campaigns

•Ensuring information delivered is worthwhile with content that your customers want to read

•Segmenting emails accordingly:

o Acquisition versus retention

o Full price shopper versus discount shopper

o Real buyers versus aspirational buyers

•Making sure you are not overspending but rather assisting the sale