Eric Miller

Head of Email Marketing
Cabela's Inc

Eric Miller is the Email & Affiliate Marketing Manager for Cabela’s, the World’s Foremost Outfitter, a multibillion-dollar outdoor OMNI channel retailer. He oversees all aspects of the Email and Affiliate programs. Drawing on ten years’ of experience he focuses on building long-term sustainable programs while maintaining the best possible experience for subscribers. Outside of work he focuses on family time and getting outside as much as possible skiing, mountain biking, hiking, and running.

Check out the incredible speaker line-up to see who will be joining Eric.

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Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Saturday, January 7th, 2017

14:10 Delivering Personalized E-Mails From Online Behavior

eMail marketing can be one of the most effective revenue generators available to retailers today. By tracking and analyzing customers’ browsing and purchasing behavior, one is able to effectively build personalized eMail campaigns that maximize customer value. In this session, Eric discusses how he builds Cabela’s e-mail success with these tactics:

•Being more effective with budget: no more “blast and batch emails”

•Automating personalized eMail based upon search and shop behavior

•Building a lead-generation database: what product to “pitch” based upon CRM search and shop data

•Creating inviting dialogue to sell the product: enticing the buyer knowing what their desires are, or special milestones to play on an emotional aspect

•Looking at the lifetime value of the customer you are communicating with—are they responding to your messages?