eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Alanna Vallee
Sr. Director of Targeted Marketing
Staples
Check out the incredible speaker line-up to see who will be joining Alanna.
Download The Latest AgendaPre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs
Saturday, January 7th, 2017
08:35 Keynote: Email Personalization is Hard
Personalized emails deliver proven lifts in transaction rates, but major brands still aren’t using them. Why? Achieving true email personalization – customer-centric, data-driven, dynamic, personalized emails (at scale) – isn’t easy. Staples explains the journey from merchant-driven batch & blast to data-driven personalized sends… and all the building blocks required to pull it off.
•Reinventing their entire email process end-to-end, how we got buy in
•Collecting, organizing, mining the data and identifying the resources to handle it
•Reviewing the path from optimizing the legacy program to truly personalizing content and cadence with a customer-first lens
09:50 Interactive Roundtables
Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.
Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Table #2 - Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples
Table #3 - Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox
Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak
Table #5 - Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines
Table #2 - Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples
Table #3 - Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox
Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak
Table #5 - Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com
Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula
Table #7 - Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial
Table #8 - Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX
Table #9 - Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian
Table #10 - Email Marketing In The Age Of Artificial Intelligence
Table #7 - Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial
Table #8 - Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX
Table #9 - Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian
Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce
00:10 Interactive Roundtables
Get your challenges solved by subject experts at our interactive
roundtables! Find others that share similar challenges, and bring your
questions. You’re guaranteed to leave with answers.
Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Table #2 - Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples
Table #3 - Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox
Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak
Table #5 - Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines
Table #2 - Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples
Table #3 - Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox
Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak
Table #5 - Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com
Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula
Table #7 - Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial
Table #8 - Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX
Table #9 - Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian
Table #10 - Email Marketing In The Age Of Artificial Intelligence
Table #7 - Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial
Table #8 - Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX
Table #9 - Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian
Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce
14:35 Interactive Roundtables
Get your challenges solved by subject experts at our interactive
roundtables! Find others that share similar challenges, and bring your
questions. You’re guaranteed to leave with answers.
Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Table #2 - Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples
Table #3 - Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox
Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak
Table #5 - Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines
Table #2 - Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples
Table #3 - Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox
Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak
Table #5 - Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com
Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula
Table #7 - Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial
Table #8 - Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX
Table #9 - Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian
Table #10 - Email Marketing In The Age Of Artificial Intelligence
Table #7 - Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial
Table #8 - Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX
Table #9 - Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian
Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce