Lara Childers

Director, Retention Marketing
Zazzle, Inc.

Lara Childers is the Director of Retention Marketing at Zazzle, a marketplace of customizable products. At Zazzle she oversees a variety of fun areas including email, campaigns & promotions, merchandising, loyalty programs, and product marketing. Prior to joining Zazzle, she lived and worked in NYC spearheading the digital marketing and ecommerce efforts for Alexander Wang, Tibi, and UNTUCKit. Lara currently lives in San Francisco and enjoys running, yoga, and wine tasting around the area in the few spare minutes she finds each day.

Check out the incredible speaker line-up to see who will be joining Lara.

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Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Saturday, January 7th, 2017

11:40 PANEL DISCUSSION REVOLUTION: Recognize The Individual Through Email Personalization

You need to know more than your customer’s name and email address—you need to know their buying behavior, motivations and how to quickly convert them. How can you effectively communicate with your customers and use personalization to increase their likelihood to buy? The leaders on this panel present solutions for:

•Setting up automated emails and campaigns

•Ensuring information delivered is worthwhile with content that your customers want to read

•Segmenting emails accordingly:

o Acquisition versus retention

o Full price shopper versus discount shopper

o Real buyers versus aspirational buyers

•Making sure you are not overspending but rather assisting the sale