Susan Jit

Sr. Manager, Email Marketing
Harry&David

Check out the incredible speaker line-up to see who will be joining Susan.

Download The Latest Agenda

Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Saturday, January 7th, 2017

11:40 PANEL DISCUSSION REVOLUTION: Recognize The Individual Through Email Personalization

You need to know more than your customer’s name and email address—you need to know their buying behavior, motivations and how to quickly convert them. How can you effectively communicate with your customers and use personalization to increase their likelihood to buy? The leaders on this panel present solutions for:

•Setting up automated emails and campaigns

•Ensuring information delivered is worthwhile with content that your customers want to read

•Segmenting emails accordingly:

o Acquisition versus retention

o Full price shopper versus discount shopper

o Real buyers versus aspirational buyers

•Making sure you are not overspending but rather assisting the sale

Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies

Saturday, January 7th, 2017

15:40 Optimizing for the Mobileverse with Web Email

Mobile is no longer a channel, it’s where we live. Customer demand for intuitive, responsive, personalized experiences is raising the bar for retailers, forcing customer centricity into the heart of our business models. Join Cameron and Susan from Harry & David as they discuss the rapidly evolving marketplace and mobile’s unique ability to engage customers, drive sales and build brand loyalty.

· Mobile trends in the marketplace
· How mobile trends are changing customer behavior
· Analysis & Testing
· Tips, Tricks & Takeaways