Leslie Jurgens

Senior Director, CRM and Email
Walgreens

Leslie is the Sr. Director of Email, Targeted Direct Marketing and CRM for Walgreens. She is responsible for leading, developing and delivering enterprise wide integrated Omni-Channel direct campaigns. Leslie has spent her career with a focus in direct and loyalty marketing. Prior to joining Walgreens she lead Integrated Marketing at United Airlines, Ulta Beauty and FTD.com. Leslie earned her BA in Marketing from Southern Illinois University in Carbondale.

Check out the incredible speaker line-up to see who will be joining Leslie.

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Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Saturday, January 7th, 2017

16:05 PANEL DISCUSSION REVOLUTION: Getting More Out Of Your Email Lists

Today’s customer is completely connected…so how are you making the most of this information to enhance your email database? Simply put – how can you get more out of your email list strategy? The experts on this panel weigh in as to how they are collating data and tying it back to email, the most direct form of communication. Learn how they are:

• Assessing email open and click rates

• Segmenting data from logged-in customers and browse history

• Avoiding the abandoned shopping cart—sending reminders or similar products

• Store purchase history—making your store associates the first line of defense