Aaron Magness

CMO
BetaBrands

Aaron has worked in eCommerce for 15 years with customer focused brands such as Williams-Sonoma, Inc., Zappos, Coastal.com and Betabrand. He is a proven leader with oversight of Marketing, eCommerce, PR, Social Media and Business Development. He received his BBA from University of Wisconsin – Madison with a double major of Marketing and Management & Human Resources. He ran with the bulls in Pamplona, Spain only five weeks before his wedding day, and luckily, he made it out alive. He is an endurance athlete, though he’s not sure why he puts himself through the pain. Aaron is a proud .0000001% owner of the World Champion Green Bay Packers.

Check out the incredible speaker line-up to see who will be joining Aaron.

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Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.

Saturday, January 7th, 2017

10:35 Keynote: Testing for Success

Innovation and change in eCommerce is becoming the norm. Customers are shifting patterns, devices and needs. eCommerce roles are converging and changing underfoot, teams are demanding empowerment and a whole new style of leadership, and Agile has turned your world of project management upside down. Join two eCommerce leaders from Vistaprint to talk through their recent cultural revolution. How they survived and how they came to be more excited than ever on where they are headed. Key takeaways include:

• How Agile turned our world upside down, forced us to forget everything we’ve learned so far.

• Our journey to defining Product Management in eCommerce – and how it’s working for us.

• The payback: Motivated teams, innovative solutions, and getting things done faster and better than ever.