Udayan Bose

09:45 Interactive Roundtables

Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.

Table #1 - 3 Proven Paid Search Strategies For Driving Double Digit Sales Growth
Moderator: Udayan Bose, CEO, Netelixir
Retail Moderator: Michael Cameron, Marketing Manager, Blindsgalore

Table #2 - How To Capture Significant Short And Long Tail Online Mobile Traffic

Moderator: Joe Herne, EVP North American Operations, YourAmigo

Retail Moderator: Julie Daly, VP Digital Commerce, Ashley Stewart

Table #3 - Tackling the Changing Landscape Of Google Shopping
Moderator: Alex Dao, Head of Search Sales, Criteo
Retail Moderator: Jamie Braxton, Marketing Manager, US Mattress

Table #4 - Top 3 Best Practices In Data Driven Marketing
Moderator: Steve Tutelman, COO, Sidecar
Retail Moderator: Patrick Holt, Manager, Paid Search, Crate & Barrel

Table #5 - Personalization- What It Means To Your Brand And How To Get There
Moderator: Jim Morrone, CCO, GroupBy Inc

Table #6 - Succeeding in the New Age of Search: How to Make Your Message More Discoverable to Your Best Customers
Moderator: Jamey Bainer, Strategy & Insights Director, Pacific

Table #7 - Moderator: Richard Hirsch, Director Client Onboarding, Vizury

Table # 8 - Attribution: What Does This Mean To You & How Far Are You Taking It?

Moderator: Chris Attewell, Global Sales Director, Search Laboratory Inc., Jimmy McCann, Head of Digital Strategy, Search Laboratory Inc.

11:30 PANEL DISCUSSION REVOLUTION: Search Vs. Display: Which Influences The Purchase More?

Search marketers focus their time and effort on keywords needed to drive the purchase decision, while display marketers prefer to follow the customer down the funnel as they discover. Our panelists explain the methodology that provides the highest long-term success and bang for your buck:

•Adding instant-buy features on ads to convert the customer with fewer clicks

•Identifying questions to ask your display partner to ensure you aren’t overspending

•Measuring success: setting up KPIs to have fluid attribution modeling

12:05 Interactive Roundtables