eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

APMEX Logo

Jean-Marx Mantilla


Digital Marketing Vice President
APMEX

Check out the incredible speaker line-up to see who will be joining Jean-Marx.

Download The Latest Agenda

Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search

Wednesday, December 7th, 2016


11:30 PANEL DISCUSSION REVOLUTION: Search Vs. Display: Which Influences The Purchase More?

Search marketers focus their time and effort on keywords needed to drive the purchase decision, while display marketers prefer to follow the customer down the funnel as they discover. Our panelists explain the methodology that provides the highest long-term success and bang for your buck:

Adding instant-buy features on ads to convert the customer with fewer clicks

Identifying questions to ask your display partner to ensure you aren’t overspending

Measuring success: setting up KPIs to have fluid attribution modeling


Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


16:40 PANEL DISCUSSION REVOLUTION: Slice, Dice, And Build: The New Foundation Of Innovative Digital Marketing Programs

So much data, so many ways to analyze it. In a test and learn environment, it’s imperative to gather the data and assess quickly and cleanly to truly know your customer. The leaders on this panel present how they turned numbers into creative stories by:

Implementing innovative methods to use for predictive analytics and new prospects

Filtering data to analyze which segments have greatest demand and profit potential

Turning data into a story for your marketing needs

Unlocking data’s potential to create a greater customer interactive experience and lead on path to purchase