eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Jean-Marx Mantilla
Digital Marketing Vice President
APMEX
Check out the incredible speaker line-up to see who will be joining Jean-Marx.
Download The Latest AgendaPre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search
Wednesday, December 7th, 2016
11:30 PANEL DISCUSSION REVOLUTION: Search Vs. Display: Which Influences The Purchase More?
Search marketers focus their time and effort on keywords needed to drive the purchase decision, while display marketers prefer to follow the customer down the funnel as they discover. Our panelists explain the methodology that provides the highest long-term success and bang for your buck:
•Adding instant-buy features on ads to convert the customer with fewer clicks
•Identifying questions to ask your display partner to ensure you aren’t overspending
•Measuring success: setting up KPIs to have fluid attribution modeling
Day 1: Omni-channel & Online Growth Strategies
Saturday, January 7th, 2017
16:40 PANEL DISCUSSION REVOLUTION: Slice, Dice, And Build: The New Foundation Of Innovative Digital Marketing Programs
So much data, so many ways to analyze it. In a test and learn environment, it’s imperative to gather the data and assess quickly and cleanly to truly know your customer. The leaders on this panel present how they turned numbers into creative stories by:
•Implementing innovative methods to use for predictive analytics and new prospects
•Filtering data to analyze which segments have greatest demand and profit potential
•Turning data into a story for your marketing needs
•Unlocking data’s potential to create a greater customer interactive experience and lead on path to purchase