Darin Hardy

Dir. Acquisition Marketing
Nasty Gal

Darin Hardy is a digital marketing executive with 13 year track record of driving new user acquisition across a broad spectrum of digital channels. In his current role as Director of Acquisition Marketing for Nasty Gal, he oversees all digital customer acquisition and marketing initiatives. Prior to joining Nasty Gal, Darin held the role of Director of Online Marketing at Internet Brands where he oversaw all digital marketing for the Automotive and Legal Services verticals.

Check out the incredible speaker line-up to see who will be joining Darin.

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Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search

Wednesday, December 7th, 2016

11:30 PANEL DISCUSSION REVOLUTION: Search Vs. Display: Which Influences The Purchase More?

Search marketers focus their time and effort on keywords needed to drive the purchase decision, while display marketers prefer to follow the customer down the funnel as they discover. Our panelists explain the methodology that provides the highest long-term success and bang for your buck:

•Adding instant-buy features on ads to convert the customer with fewer clicks

•Identifying questions to ask your display partner to ensure you aren’t overspending

•Measuring success: setting up KPIs to have fluid attribution modeling