eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Silver Star Brands Logo

Kathy Hecht


VP Marketing & Business Development
Silver Star Brands

Check out the incredible speaker line-up to see who will be joining Kathy.

Download The Latest Agenda

Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search

Wednesday, December 7th, 2016


Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


15:05 PANEL DISCUSSION REVOLUTION: Creating A Collaborative Cross-Team Culture

In an atmosphere where your eCommerce site and digital channels are living and ever-evolving, you need a team that is all-hands on deck. Silos are now broken—so how do you decipher who is responsible for what? And moreover, who pays for it, and how are the results shared? The experts on this panel will share their answers to these questions, to help you:

Defining collaboration with highlighted individual strengths to build innovative approaches for business goals

Support from senior leadership: setting up mentoring programs and building supportive social relationships

Championing realistic expectations for team members’ responsibilities and team goals…and modifying as needed