Frank Malsbenden

Social is all about brand engagement. Our panelists have used successful social programs to retain customers and keep them engaged. They’ll talk through how they’ve approached different social initiatives, how they’ve measured the success of their programs, and how you can take advantage of all that social programs have to offer.

• Setting up team infrastructure to manage social engagement programs

• Measuring feedback from social channels and developing the correct KPIs

• Assessing tools to help monitor what the customer is saying about your brand

• Building earned media programs to create stories and narratives that are low cost