Alyssa Larson

Digital Marketing Manager
RuMe

Alyssa has been working in the online digital space for the past 7 years, and started her career at a small agency in NYC running PPC campaigns for Four Seasons Hotels & Resorts. After 4 years of running PPC campaigns for other clients such as Tiffany & Co, Best Western and Hasbro Toys, she moved into a strategic role helping clients to plan out multi-channel campaigns and marketing plans. She currently runs all paid traffic to the RuMe site including PPC, display, retargeting, paid social and native ads.

Check out the incredible speaker line-up to see who will be joining Alyssa.

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Day 3 - Thursday, March 2nd

Saturday, January 7th, 2017

14:55 PANEL DISCUSSION: Empowering Social Media For Relationship Building

Social is all about brand engagement. Our panelists have used successful social programs to retain customers and keep them engaged. They’ll talk through how they’ve approached different social initiatives, how they’ve measured the success of their programs, and how you can take advantage of all that social programs have to offer.

• Setting up team infrastructure to manage social engagement programs

• Measuring feedback from social channels and developing the correct KPIs

• Assessing tools to help monitor what the customer is saying about your brand

• Building earned media programs to create stories and narratives that are low cost