Guido Campello

Learn how Cosabella leverages incoming consumer data cross-department and cross-channel & how they have stopped “batch and blast” and moved towards personalization at scale.

In the fast paced industries of both tech and fashion, it is survival of the fittest. The lingerie market has been flooded by tech start-ups, focused on quantity, not quality, burning lots of cash and making minimal headway. Focusing on tech alone is not enough to break into the world of intimates, however, neglecting the evolution of commerce on a global scale is equally dangerous. The balance of emotion and data is a trial that businesses across all industries must meet head on to be truly future-proof. As an independent, family owned company we are facing challenges all peers in the industry are also working to overcome. How do we shift our internal perspectives? Which technologies should we invest in? What should be in-house? How do we approach the direct to consumer market? We have adopted the “fail faster” mentality to answer these questions as quickly as possible. A major shift in our core operation is to view technology as an aid to creativity as opposed to an enemy and to quickly embrace, rather than fear for the future. As a second generation CEO and leader in the fashion community, it is my goal to mindfully innovate the lingerie space in tech, as my parents did in brick and mortar stores. As a father of two girls and future lingerie consumers, it is also my goal to think about the next generation and to leave the world a little better. We are working diligently to transform the world’s relationship with lingerie; leveraging the tech space to move away from objectification towards empowerment and freedom of choice.