Krista Fisher

Manager, Social Media
butter LONDON

Check out the incredible speaker line-up to see who will be joining Krista.

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Day 3 - Thursday, March 2nd

Saturday, January 7th, 2017

14:55 PANEL DISCUSSION: Empowering Social Media For Relationship Building

Social is all about brand engagement. Our panelists have used successful social programs to retain customers and keep them engaged. They’ll talk through how they’ve approached different social initiatives, how they’ve measured the success of their programs, and how you can take advantage of all that social programs have to offer.

• Setting up team infrastructure to manage social engagement programs

• Measuring feedback from social channels and developing the correct KPIs

• Assessing tools to help monitor what the customer is saying about your brand

• Building earned media programs to create stories and narratives that are low cost