Michael Jaconi

Co-Founder & CEO
Button

Michael Jaconi is the Co-Founder and CEO of Button, the leading platform powering contextual commerce among today’s leading brands. Jaconi formerly served as the CEO of Rakuten Loyalty and Executive Officer of parent company Rakuten. Michael helped build Rakuten Loyalty from a fledgling state to a multi-million dollar business in less than two years and led Rakuten’s $100M investment in Pinterest, helping secure Rakuten’s place as one of the most innovative and aggressive global internet companies. Prior to his tenure at Rakuten Loyalty, Jaconi co-founded two public affairs companies in Washington, D.C. and served in a variety of capacities within various political campaigns.

Check out the incredible speaker line-up to see who will be joining Michael.

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Day 3 - Thursday, March 2nd

Saturday, January 7th, 2017

12:20 eCommerce Innovation Spotlight

Affiliate marketing has proven a boon for driving desktop e-commerce, but as consumers' attention and wallets move to mobile, affiliate technology hasn't caught up. Fortunately, a new model is emerging, addressing the unique needs of mobile to help you efficiently grow your business at remarkably large scale. Button will explore the ways you can use made-for-mobile affiliate marketing to reach customers at the moment of intent, and to drive higher order values for your mobile storefronts.