Brian Beck

SVP Ecommerce & Omni-Channel Strategy
Guidance

Brian Beck has 20+ years of experience, including more than a decade as a hands-on C-level Ecommerce executive. He has achieved high growth rates in excess of 100% per year and has held full P&L responsibility up to $100 million as the lead digital executive in both early stage and multi-billion dollar enterprises. He is an expert in the areas of omni-channel and Ecommerce strategy, online marketing and customer acquisition, web site experience / merchandising, technology evaluation and selection, and all operational aspects of building online commerce organizations.

Brian is currently an advisor to retailers, manufacturers, and distributors on digital commerce strategy through his role as SVP of Ecommerce and Omni-Channel Strategy at Guidance Solutions. His recent clients include both B2B and B2C industry leaders such as Five Below, Brasseler USA, Charming Charlie, illumina, Big Ass Fans, Johnny Was, Sole Society, Harry & David, Epson, Max Studio, Kevin Jewelers, and many others.

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

13:30 Chairperson’s Opening Remarks

Day 3 - Thursday, March 2nd

Saturday, January 7th, 2017

11:45 KEYNOTE PANEL DISCUSSION REVOLUTION: Looking At Innovation In Mobile Today

What does mobile innovation truly mean? Is it just about augmented reality apps, or personalization mobile ads? And how can you integrate the latest opportunities that mobile devices present into your retail strategy? Our panelists walk through their mobile innovation journey – what they did, how they did it, and what lies ahead in the future. You’ll leave recharged and ready to get more money from your mobile programs at the end of this interactive panel.

Thinking about innovation in the mobile space (location data, beacons, personalization mobile messaging, etc)
Determining how mobile has transformed retail experiences
Looking at how the mobile payments space evolving (looking at crypto currencies, etc.)
Capitalizing on opportunities that new innovations present (obtaining new customer data, creating mobile loyalty programs, etc.)