eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Mike Broderick, Sr Director, Product Management at Marriott Intl
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Mike Broderick


Sr Director, Product Management
Marriott Intl

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda

Day 3 - Thursday, March 2nd

Saturday, January 7th, 2017


14:25 Case Study Revolution: The Value of Photography: A Photo Is Worth 1,000 Words, But Is It Worth $1,000?

Once a customer has selected a hotel, how do you help them find the best room for their travel journey? Mike is responsible for all customer interactions on Marriott.com, and explains that 2017 is a major year of iterating, testing and learning from your web offering, with A/B testing providing valuable insights into user behavior. Here Mike shares real testing examples to illustrate that:

  • Room Price does not equal room rate
  • Simplicity is the key for valuation diffraction of rooms
  • Issues with Ancillary bundling can be overcome with the correct approach