Mike Broderick

Sr Director, Product Management
Marriott Intl

I am the Reservations Product Owner for Marriott.com. I am responsible for all customer interactions on Marriott.com, once a customer has selected a hotel, but are still shopping for the best room for their travel journey. I am focused on funnel conversion, loyal enrollments, AOV, as well as ancillary sales to enhance a customer’s trip/stay.

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda

Day 3 - Thursday, March 2nd

Saturday, January 7th, 2017

14:25 Case Study Revolution: The Value of Photography: A Photo Is Worth 1,000 Words, But Is It Worth $1,000?

Once a customer has selected a hotel, how do you help them find the best room for their travel journey? Mike is responsible for all customer interactions on Marriott.com, and explains that 2017 is a major year of iterating, testing and learning from your web offering, with A/B testing providing valuable insights into user behavior. Here Mike shares real testing examples to illustrate that:

Room Price does not equal room rate
Simplicity is the key for valuation diffraction of rooms
Issues with Ancillary bundling can be overcome with the correct approach