Carly Dahlen

Director, Customer Acquisition Marketing
Fabletics

Carly Dahlen has spent the last 10 years focused on brand storytelling and customer engagement, via all aspects of the online experience. From navigating the startup publisher world, to running multi-million dollar digital campaigns for top clients at MediaCom, to building out CRM and brand campaigns for Bluefly and JustFab, Carly’s experience spans the breadth of the digital landscape. She is now Director of Customer Acquisition Marketing at Fabletics – a fashion-forward activewear brand, co-founded by Kate Hudson. In her current role, Carly is focused on optimizing the customer acquisition funnel via channel diversification, integrated marketing, and site optimization.

Check out the incredible speaker line-up to see who will be joining Carly.

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Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies

Saturday, January 7th, 2017

14:30 PANEL DISCUSSION REVOLUTION: Driving Consumers To Purchase With Enhanced Mobile Design

Are you getting your brand message across effectively on the small screen? Marketers are continually engaging their customers with relevant and timely content, but the rise of mobile has created a fresh spin and way to get ahead of competitors. This afternoon’s panelists bring their mobile design strategies to life, based on their tried and tested mobile UX experiences:

•Understand the intention of the mobile shopper at each stage of the purchase path, then deliver compelling content

•Ensure features and messaging are optimized for the small screen, using the native features of the device

•Manage personalization at scale to balance the quantity and quality of content delivered