Eli Weiss

Native, Web or Hybrid Apps? What’s the difference in their roles? There is no definitive answer, and your choice will depend on you, your budget and time-scale to implement. Over these 40 minutes, you’ll hear of a summary of what works, what doesn’t work and how to put your best foot forward in this confusing landscape. You’ll also have the opportunity to chat with other retailers at your table, to understand their current approach:

•Combine the speed and accessibility of mobile web with the native features of mobile app, including push notification and offline data storage, to aid both search and engagement

•Tap into device functionality, including the camera, microphone, compass and swipe gestures

•Create a hybrid model that is easy & cost effective to scale to a variety of platforms and operating systems

Hear the inside story on how these mobile-first brands are planning their future with the customer at the forefront. You’ll gain invaluable insight into how their mobile programs are performing, how success is defined, and when to go back to the drawing board:

• Review the impact (dollar, growth, customer KPIs) across all initiatives that have driven mobile conversion in both your retail and service channels

• Implement the latest tracking technology to see when your customer is browsing or buying

• Incentivize eCommerce, mobile, product, IT and instore teams to work towards common goals, doing what’s right for the brand at a macro-level instead of a micro-level