eTail West 2017 (past event)

February 27 - March 02, 2017


Mari Corella, Director, Digital Merchandising & Operations at AVON

Mari Corella

Director, Digital Merchandising & Operations

Check out the incredible speaker line-up to see who will be joining Mari.

Download The Latest Agenda

Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies

Saturday, January 7th, 2017

10:40 KEYNOTE PANEL DISCUSSION: Working With A Mobile-First Mindset To Increase Sales

What distinguishes mobile-first organizations from other companies that proclaim their mobile expertise? In short, the former have re-oriented their entire operating model around the customer, increasing their own profitability in the process. Our panelists take you on their mobile journey so far and offer valuable lessons that can be applied in your own retail environment:

Define what actually motivates your customer, then reorganize your strategy around their needs with mobile at the forefront

Use the wealth of data at your disposal to create an experience that goes above and beyond customer expectation

Become customer centric to catch up with Amazon, Alibaba and disruptive competitors