Scott Allen

Senior Director, Digital Marketing
Purchasing Power

Check out the incredible speaker line-up to see who will be joining Scott.

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Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies

Saturday, January 7th, 2017

13:30 The Benefits Of A Service-Focused Mobile Experience

Retailers have faced many important decisions over the past several years on how best to handle the growth of mobile traffic, including decisions about responsive design, mobile sites or apps and what features to include. This presentation will reflect on the strategic mobile decisions made at Purchasing Power, LLC, ranked #103 in the recently-released Internet Retailer 2017 Mobile 500, up from #156 in 2016. And how Purchasing Power’s focus on complimentary, service-focused mobile functionality helped to fuel its double-digit mobile growth.