Nathan Decker

Sr. Director, E-Commerce
evo

Check out the incredible speaker line-up to see who will be joining Nathan.

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Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies

Saturday, January 7th, 2017

14:30 PANEL DISCUSSION REVOLUTION: Driving Consumers To Purchase With Enhanced Mobile Design

Are you getting your brand message across effectively on the small screen? Marketers are continually engaging their customers with relevant and timely content, but the rise of mobile has created a fresh spin and way to get ahead of competitors. This afternoon’s panelists bring their mobile design strategies to life, based on their tried and tested mobile UX experiences:

•Understand the intention of the mobile shopper at each stage of the purchase path, then deliver compelling content

•Ensure features and messaging are optimized for the small screen, using the native features of the device

•Manage personalization at scale to balance the quantity and quality of content delivered

15:10 Case Study Revolution: Optimizing For Mobile Success Through Responsive Web Design

This past year, evo, a leading eCommerce ski/snowboard/bike/wake/skate retailer migrated from a static, non-responsive website to fully immersive, mobile-friendly responsive display format. Many retail websites have made a similar change with poor results. Learn how evo approached the project with a disciplined, iterative rollout and all but assured a massive win.

• Mapping out the project: where to start to get to your end goal

• Communication across stakeholders

• Measured results to hone in on and flags to take into consideration