Kinjal Shah

Director, Digital and Operations Analytics - Omnichannel Group
JCP Media Inc

Kinjal Shah is Director of Digital and Operations Analytics for the Omnichannel group at JCPenney. He is leading a global team of analysts and data scientists who leverage insights generated from online and offline datasets to bring efficiencies across the digital channels, online merchandizing, assortment expansion and multi-channel fulfillment operations. Prior to JCPenney he held analytical leadership positions at Lowe’s, Intuit and Autodesk. He has an MBA from UC Berkeley Haas School of business and a Masters’ in Biological systems engineering. He seeks every opportunity to spread critical thinking and analytical mindset from his prior career in scientific research.

Check out the incredible speaker line-up to see who will be joining Kinjal.

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Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

13:35 Case Study Revolution: Combining Data Sources From Online And Instore To Generate Insights

Kinjal will talk about how he staffed teams in JCP Home office (Plano, TX) and India (JCP Tech Center, Bangalore) with diverse skillsets to meet the needs of his stakeholders across JCPenney. He will also talk about his 3 areas of focus (tools, people, and processes) to ignite and establish data-oriented decision making culture throughout the omnichannel organization. He will then discuss how his team leverages data from inventory management, supply chain and digital analytics to inform decisions for both digital marketers and store operations. Lastly he will discuss the use cases of expanding assortment based on competitive data, booking every possible sale by expanding fulfillment options, while minimizing the cost of shipping and getting the products in the hands of the customer quickly.