eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

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Greg Zakowicz


Sr. eCommerce Marketing Analyst
Bronto

Check out the incredible speaker line-up to see who will be joining Greg.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


14:05 Creating Customer Loyalty by Reinventing Lifecycle Best Practices

Consumer behavior is changing, and with these changes come a new set of expectations for retailers. To drive loyalty, providing consumers with relevant communications is now more critical than ever. Traditionally, lifecycle messages like a welcome and cart abandonment series were the primary engagement tactic. But if consumer behavior is changing, shouldn’t your strategy behind these messages also be changing? Join Senior Commerce Marketing Analyst Greg Zakowicz, where he will discuss:

• Insights into today’s consumers and why customization is key.
• Cart abandonment strategies that deliver relevance and converts.
• Welcome series tactics that create relevance from the get-go.