Greg Zakowicz

Sr. eCommerce Marketing Analyst
Bronto

Greg Zakowicz has more than 10 years of experience in email, mobile and social media marketing. He regularly provides commerce marketers with in-depth analysis of their marketing programs, including recommendations for improvement, best practice support and implementation guidance and execution. Zakowicz often speaks on webinars and at ecommerce events such as IRCE, Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail publications including Multichannel Merchant, Internet Retailer and Total Retail and is a regular contributor to Bronto’s Commerce Marketing blog.

Check out the incredible speaker line-up to see who will be joining Greg.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

14:05 Creating Customer Loyalty by Reinventing Lifecycle Best Practices

Consumer behavior is changing, and with these changes come a new set of expectations for retailers. To drive loyalty, providing consumers with relevant communications is now more critical than ever. Traditionally, lifecycle messages like a welcome and cart abandonment series were the primary engagement tactic. But if consumer behavior is changing, shouldn’t your strategy behind these messages also be changing? Join Senior Commerce Marketing Analyst Greg Zakowicz, where he will discuss:

• Insights into today’s consumers and why customization is key.
• Cart abandonment strategies that deliver relevance and converts.
• Welcome series tactics that create relevance from the get-go.