Chris Woodard

Sr Director of Retention & Loyalty
Fresh Direct

Chris Woodard is Senior Director, Retention and Loyalty at leading online grocer, FreshDirect where he leads integrated marketing strategies with a focus on loyalty and retention. With over 20 years of data driven, customer centric marketing experience, Chris has been a digital strategy and marketing advisor/consultant to startups including Plated, Coupang, and Centric Digital. Chris has also held marketing leadership roles at startups Noom (CMO) and BuyWithMe (VP Customer Engagement & Operations) and has extensive customer engagement experience at industry-leading brands WeightWatchers.com & Barnes&Noble.com.

Twitter: @Chris_Woodard

Check out the incredible speaker line-up to see who will be joining Chris.

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Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

14:30 PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

Customer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. The leaders on this panel present tactics as to how to harness data to keep up to date with your buyer:

•How and why today’s connected customers are seeking deeper relationships with retailers

•Connecting with your customers: assessing data to understand what editorialized content engaged them

•It’s the little things: recognizing loyalty through UGC

16:40 PANEL DISCUSSION REVOLUTION: Increasing Revenues Using Loyalty Programs

Loyalty programs or discounting for loyal customers does not have to be seen as a gimmick if your service and products are stellar. Retailers need to embrace creative loyalty incentives to retain customers, keep them captive, effectively edge out the competition. The business heads on this panel present their tactics of:

•Creating and implementing an effective loyalty program

•Working through potential integration challenges

•Examining partnering with companies for your program

•Testing and measuring the effectiveness of your program and iterating as needed