Eileen Meade

VP Omnichannel & Customer Experience
Dicks Sporting Goods

Check out the incredible speaker line-up to see who will be joining Eileen.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

14:30 OMNI PANEL DISCUSSION: Digitizing The Store: Bringing The Online Experience Alive In Brick And Mortar

The line between instore and online continues to blur, so how can retailers create consistency across both worlds? Our panelists teach you how to prioritize instore innovations and gain a deeper understanding of your consumer. We’ll show you how to merge the two to increase your bottom line:

•Use mobile to drive people instore and modify content as needed in the store

•Use mobile and digital as a long-term, trusted instore companion through geolocation, pricing information, and coupons delivered at precisely the right time

•Transition instore systems and kiosks to capitalize on digital payments

•Track performance of your instore offers

17:10 PANEL DISCUSSION: The Roadmap To Omni: Checkpoints For A Targeted And Cutting-Edge Approach

Your customers see you as one brand, not different business units within a company, and they expect you to know what they value. Companies are aiming to have a single approach to the customer, but with business silos and different goals by unit, brands can fail at having a consistent approach though the customer journey. Experts on this panel discuss omni-channel checkpoints to drive higher conversions and yield by:

•Re-mapping your organization: de-siloing and re-assessing who is in charge of what

•Looking at your infrastructure to connect the channels—what you absolutely need for personalization to come together

•Budget buckets: what technology is less important than others (or outdated)

•Checks and balances: testing to ensure efficiency and accuracy of your approach

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

16:55 Beer And Wine Retailer Hosted Chats – Pick A Focus Table, Bring Your Challenges And Get Solutions (And A Cocktail!)

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office.

Table 1: Brand Protection: Policing Counterfeits To Reduce Grey Market Distribution

Hosted By: Cody Cho, VP, Marketing and Technology, DITA Eyewear

Table 2: Brand Equity And Evoking Emotion In Consumers Is Key To Surviving The Future

Hosted By: Courtney Connell, Marketing Director, Cosabella

Table 3: Determine The Importance Of Social Based On Your Specific Industry

Hosted By - David Gottesman, Digital Marketing Director, Teleflora

Table 4: Omni-Fulfillment Best Practices

Hosted By: Eileen Meade, VP Omni-channel Strategy and Customer Experience, DICK’s Sporting Goods

Table 5: Logistical Issues With Merging Analytics With Creative To Develop A Smart Strategy

Hosted By: Krista Deshayes, Sr. Director, Marketing , The Saatva Company

Table 6: Putting The “CX” In B2B

Hosted By: Joel Stevenson, Former VP and General Manager - Business Sales, Wayfair

Table 7: Digital Attribution: How Are You Doing It?

Hosted By: Loren Simon, Head of Digital Marketing, Everlane

Table 8: How To Drive Sales At A Prestige Brand When You Can't Discount To Compete
Hosted By: Anna Veit, Director of eCommerce, Benefit Cosmetics

Table 9: The Seller's Journey To China Using Marketplaces

Hosted By: Martin Smiley, Director of Digital Marketing Channels, American Apparel