eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Laurie Weisberg
CRO
Curalate
Check out the incredible speaker line-up to see who will be joining Laurie.
Download The Latest AgendaDay 1: Omni-channel & Online Growth Strategies
Saturday, January 7th, 2017
17:10 PANEL DISCUSSION: Form Versus Function—Building An Effective And Exciting Online Experience
As customers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
•Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle
•Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
•Back to basics: providing a rich user experience with accurate search abilities to browse travel offerings and products
•Testing user experience before jumping on the latest technologies