Yona Shtern

Yona Shtern is the Head of E-Commerce and Omni-Channel at Sears Canada – the leading omni-channel destination for major appliances, mattresses, furniture, home goods and fashion in Canada – with catalog, e-commerce and retail stores from coast to coast. Prior to joining Sears he was co-founder and CEO and President of Beyond the Rack.  The company was recognized as Consumer Brand of the Year in Canada by Strategy for 2014 and the fastest growing e-tailer in North America by Internet Retailer Magazine in 2011.  Prior to co-founding Beyond the Rack, Yona was President of Gosh Marketing, Chief Marketing Officer of Ice.com, and CMO of Microcell Telecommunications where he launched the popular Fido wireless brand in Canada (for which he won Consumer & Wireless Brand of the Year awards). He was also Vice President of Direct and Database Marketing at Saks Fifth Avenue in New York and Director of Direct Marketing at Avon Products.  He has received numerous awards for his advertising, product launch, and marketing strategies and was named Entrepreneur of the Year in 2015 by Start-Up Canada. He began his career with a BA in English Literature from McGill University.