Guru Hariharan

If you look at the C-suite execs at the helm of retail organizations, each one has software solutions to help them do their specific jobs: the CFO has a dashboard for budgeting, forecasting, planning; the CMO has a marketing platform; HR has specific tools for hiring, performance reviews, etc.; the CIO has an application management solution; and so on. But, what about the Chief Merchant?

The Chief Merchant is arguably the most important person since they own the P&L. However, the Chief Merchant is still working off of spreadsheets to assess performance, manage the business and affect change. They do not have the same set of unified analytics, applications, workflow, and data management to orchestrate strategy across the company...until now.

Enter retail performance management. A new breed of technology tailored specifically for Chief Merchants to drive their merchandising and pricing strategies and drive profitable growth.

In this session, Guru Hariharan, CEO of Boomerang Commerce, will discuss the emergence and current state of retail performance management and best practices to implement to give Chief Merchants the data-driven tools and resources they need to survive in today’s hyper-competitive retail environment.