John Ghermezian

Chief Business Officer
Mall of America

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

17:10 PANEL DISCUSSION: Determining New Omni-KPIs To Hit Goals And Key Drivers

Once your omni-channel roadmap is in place, you need to know which is the best way to measure your success. Forget just click rates and web views—you need to think about hard measurements and customer sentimentality together. The executives on this panel share what KPIs they are implementing to scale for success at their businesses:

•Awareness: web traffic generation and visit rate

•Engagement: length of visit and conversion rate on product recommendations

•Conversion: cross-channel conversion rate and basket size

•Loyalty: advocacy, revisit frequency, and lifetime value calculation