eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Mark Keeney, VP, Marketing at Ritani
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Mark Keeney


VP, Marketing
Ritani

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


16:40 PANEL DISCUSSION REVOLUTION: Educating And Enticing The Consumer To Lead Them To Purchase

Customers have extremely high expectations for an immersive digital experience; brands need to consistently challenge themselves to improve this. By replatforming and redesign your website, you can let the customer discover and be inspired and have a personal journey. This panel takes you through steps to thoroughly upgrade the user experience:

Showcasing product details to driving to purchase
o Curated descriptions of style and craftsmanship
o Magnifying technology to zoom on product
o Augmented Reality and other cutting-edge technology
o Animation of products to make them pop and delight

Moving marketing beyond the product: immersing the customer in your brand’s lifestyle

Implementing online customer service on necessary touch points to interject a human experience

Creating an algorithm for a frequent shopper that emulates a personal shopping experience