Peter Heinrich

Developer Evangelist
Amazon.com

I'm a former game developer and software architect with broad experience shipping entertainment, web, and mobile applications. Now I focus on helping others to create games on iOS and Android (including the Kindle Fire). I write and speak regularly on topics relevant to game programmers and managers, such as web services, A/B testing, analytics, monetization, development frameworks, localization, and optimization.

Specialties: game development, mobile apps, app monetization, cross-platform development, A/B testing, analytics, software architecture and design, SLDC, and programming technologies (including C/C++/Objective-C, Java, Javascript, Ruby, RoR, Android, iOS, Fire OS, etc.)

Check out the incredible speaker line-up to see who will be joining Peter.

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Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

16:40 PANEL DISCUSSION REVOLUTION: Increasing Revenues Using Loyalty Programs

Loyalty programs or discounting for loyal customers does not have to be seen as a gimmick if your service and products are stellar. Retailers need to embrace creative loyalty incentives to retain customers, keep them captive, effectively edge out the competition. The business heads on this panel present their tactics of:

•Creating and implementing an effective loyalty program

•Working through potential integration challenges

•Examining partnering with companies for your program

•Testing and measuring the effectiveness of your program and iterating as needed