Meghna Sinha

At Target, I am responsible for defining omni-channel testing and measurement strategy so we can best serve our guest’s evolving expectations.  I have a Bachelor’s degree in Statistics and a Master’s in Quantitative Analysis.  I have worked in the measurement and data science space for over 18 years solving a wide range of business problems that require deeper statistical rigor to separate causality from the normal everyday variability in the data.  As an example, attribution is one such problem where machine learning and model based methods can significantly improve how we credit each lever and prevent double-counting or over and under attributing individual levers.