eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Meghna Sinha, Sr. Director for Enterprise Data Analytics and Business Intelligence at Target
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Meghna Sinha


Sr. Director for Enterprise Data Analytics and Business Intelligence
Target

Check out the incredible speaker line-up to see who will be joining Meghna.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


17:10 PANEL DISCUSSION: Determining New Omni-KPIs To Hit Goals And Key Drivers

Once your omni-channel roadmap is in place, you need to know which is the best way to measure your success. Forget just click rates and web views—you need to think about hard measurements and customer sentimentality together. The executives on this panel share what KPIs they are implementing to scale for success at their businesses:

Awareness: web traffic generation and visit rate

Engagement: length of visit and conversion rate on product recommendations

Conversion: cross-channel conversion rate and basket size

Loyalty: advocacy, revisit frequency, and lifetime value calculation